The part that matters
12 one-on-one calls. Just you, me and Matt.
One call every week for the next three months. Not a group call you dial into hoping your question gets picked. Barrelroom Society’s numbers, products and ads — on the screen, with the two of us, every single week.
Matt spends most of his day operating our own stores — he'll be inside Barrelroom Society the same way. I'll be working the business side with you: what to scale, what to cut, what to build next.
Twelve weeks from now, Barrelroom Society should not look like it does today.
We're not here to add a few percent. We're here to put you on the path to real wealth — a brand that throws off serious money and is eventually worth selling. That's the conversation we want to be having with you, and it's exactly why we picked the people we picked.
Why you're getting this
Two reasons, and both are worth saying plainly.
You're one of our best current students.
This isn't going out to people who just joined. We went through our current students and looked at who is actually selling, actually implementing, and actually going somewhere.
Under 20 people qualified. You're one of them, Damon.
There are only 5 spots.
Matt and I can only do this properly for five people at a time. Twelve one-on-one calls each is the ceiling — past that we'd be doing a worse job for everybody.
It goes public on the 29th. You're getting first refusal before anyone outside this list sees it.
I've been looking at Barrelroom Society.
You've already done the hard part — you're selling. That's exactly why this is worth doing. Getting a store from nothing to its first sales is one problem. Taking one that already works to serious numbers is a completely different one, and it's the one Matt and I are best at.
Barrelroom Society
There's real room here, and you're not far off it. That's what I want to spend the next twelve weeks on with you.
And everything else comes with it
The one-on-ones are the reason you're getting this. Underneath them sits the full 12-week Black Friday cohort — plus a year of access, all of it pointed at Barrelroom Society.
The 12-week cohort
Built around Black Friday — the biggest window of the year.
- You'll be in the experienced trackBuilt for sellers already making money, focused on getting you to significantly more. There's a separate track for people starting out — that isn't the one you're in.
- A guided syllabusYou always know what week you're in and what happens next.
- Two-hour coaching callsOne hour of content, one hour reviewing real student work — including yours.
- Homework every weekDelivered in Telegram at the end of each week, covering the to-dos from every coaching call.
Your specialist coaches
On top of the time with Matt and me.
- Matt Schmitt Your strategy
- David Schloss Your ads
- Dylan Banagis Your store
- Vince TikTok Shop & affiliates
Done for you, on the store you already have
You're past the build stage — so this is about improving what's already live.
- Store touch-upOur design team works on Barrelroom Society itself, not a template.
- Hands-on CRO helpFixing what's costing you conversions on traffic you're already paying for.
Tools and assets
Everything we use ourselves.
- 12 extra months added to your membershipThis isn't access you already have. We add a full 12 months on top of whatever time is left on your current membership — so the cohort runs for 12 weeks and you keep going long after it ends.
- 300 video ads, plus training on making your own
- Product Grader accessKnow whether a product is worth your money before you spend it.
- 6,600 AvatarIQ credits
Support
So you're never stuck for long.
- Telegram group with the coaches in itNot a support queue — the actual coaches, in the chat.
- An assigned customer success memberOne person whose job is keeping you on track.
And you're not carrying the risk alone.
Do the homework every week for a year and never have a $5,000 month, and we refund you. That's the same guarantee everybody gets — read the full policy here.
5
Spots. Total.
That is the entire thing.
Not five a month. Not five per cohort. Five people — because that's how many Matt and I can give twelve one-on-one calls each without doing a worse job for every one of them.
Under 20 people are even seeing this page. It goes public on the 29th, and when it does, the twelve calls with me and Matt are not part of what goes on sale.
So there's no deadline I need to invent for you, Damon. There are five. Then there aren't.
Talk soon,
Devin Zander
Founder @ Skup & lover of Boston Terriers