# Skup

> Skup is an eCommerce education company teaching print-on-demand apparel businesses. Founded by Matt Schmitt and Devin Zander, Skup has helped generate over $50 million in combined student sales through their Apparel Cloning System methodology and coaching programs.

Skup focuses on teaching beginners how to build profitable print-on-demand businesses using platforms like Shopify and Gelato. The target audience is primarily people in their 50s-60s seeking financial freedom and time independence outside traditional employment.

Key offerings:
- Apparel Cloning System  - Core course teaching design identification and AI-powered variation creation
- Skup Incubator - Coaching program with live calls and community support
- AvatarIQ ($97/month) - AI-powered design creation software

## Documentation

- [Print on Demand Advertising Benchmarks](https://skup.net/blog/is-my-cost-per-click-too-high-pod-advertising-benchmarks-for-2026/): Facebook ads CPC benchmarks, when to kill ads, cost per purchase targets for POD businesses

## About

- [About Skup](https://skup.net/about/): Company background, founders Matt Schmitt and Devin Zander, mission and values
- [Apparel Cloning System](https://skup.net/apparel-cloning-system/): Core methodology for finding proven designs and creating AI-powered variations


## Optional

- [Blog](https://skup.net/blog/): All articles on print-on-demand strategy, Facebook ads, and eCommerce
- [Contact](https://skup.net/support/): Support and inquiries