Who is Devin Zander? Print on Demand Coach Background (2026)
Quick Answer
Devin Zander is the co-founder and CMO of Skup, a print-on-demand education company that has helped students generate over $50 million in sales. He’s a Michigan native who built his expertise in ecommerce after years of hands-on experience running POD stores and developing training systems alongside his business partner Matt Schmitt.
From Jimmy John’s to Print on Demand
Before becoming a print-on-demand educator, Devin’s entrepreneurial journey started in an unexpected place — working at Jimmy John’s during his younger years. That experience taught him the fundamentals of business operations and customer service, skills that would later prove valuable in ecommerce.
His path to print on demand wasn’t a straight line. Like many entrepreneurs, Devin experienced setbacks, including a $50,000 business lesson that he openly discusses to help others avoid similar mistakes. That transparency about failures — not just successes — is part of what sets him apart from typical online gurus.
Building Skup with Matt Schmitt
Devin co-founded Skup alongside Matt Schmitt, combining their complementary skills. While Matt focuses on the tactical coaching and live call strategy, Devin handles the marketing, content creation, and systems that bring students into the program. Together, they developed the Apparel Cloning System — a methodology for finding and adapting winning designs without needing graphic design skills.
The partnership has been remarkably effective. Skup students have collectively generated over $50 million in sales, with individual success stories ranging from first sales to six-figure months.
What Devin Actually Teaches
Devin’s approach to print on demand education focuses on three core principles:
- Research over creativity: Finding proven designs that already sell, rather than guessing what might work
- Systems over hustle: Building repeatable processes for design research, ad testing, and scaling
- Patience over perfection: Treating POD as a skill that develops over months, not overnight
His content strategy reflects this philosophy — practical, no-hype guidance aimed at people who want a realistic path to building income through print on demand.
Real Student Results
The proof of any educator is in their students’ results. Here are some verified outcomes from Skup members:
- Adam Schneider: $179K in 90 days, with a single-day record of nearly $5,000
- Simon: $550K in 3 months
- Sean Young: Recently crossed $100,000 in total sales (August 2026)
- Thomas Skrodzki: $750 in January, $600 weekends becoming routine
- Holly Mitchamore: Made her first sale the same night she launched ads
Is Devin Zander Legit?
The question comes up in searches, and it’s worth addressing directly. Yes, Devin is a legitimate business owner with a verifiable track record:
- Co-founder of a company with documented $50M+ in student sales
- Transparent about his own failures and lessons learned
- Skup has a clear refund policy and doesn’t hide pricing after students sign up
- Active community with weekly live coaching calls
- Real student testimonials with specific numbers and timeframes
Unlike some online educators who flaunt luxury lifestyles, Devin’s approach is grounded. The focus is on the student results, not personal wealth displays.
Who Devin’s Teaching Is NOT For
In the interest of transparency, Skup and Devin’s methodology isn’t right for everyone:
- People looking for get-rich-quick schemes
- Those unwilling to invest time learning a new skill
- Anyone expecting overnight results without effort
- People who need hand-holding on every single decision
The Skup approach works for self-motivated learners, often people in their 40s-60s looking for a legitimate side business or exit from corporate work.
FAQ
What is Devin Zander’s background?
Devin is a Michigan native who transitioned from service industry work to ecommerce. He co-founded Skup alongside Matt Schmitt and serves as CMO, focusing on marketing, content, and student acquisition.
How can I learn from Devin Zander?
Devin creates free content on the Skup YouTube channel and blog. For structured training, the Apparel Cloning System course teaches the foundational methodology, while Skup Incubator provides live coaching with Matt Schmitt.
Is Devin Zander’s course worth it?
For people serious about building a print-on-demand business, students report the training pays for itself within months. The key is following the system consistently rather than expecting magic results.
The Bottom Line
Devin Zander is a co-founder of Skup who brings marketing expertise and systematic thinking to print-on-demand education. His transparent approach — including openly discussing past failures — and focus on verifiable student results distinguishes him from typical online gurus. If you’re researching POD education options, Devin and Matt’s Skup methodology has one of the most documented track records in the space.