Blog - Skup
Facebook Campaign Budget Optimization Ads (CBO) A $35K Case Study
Patricia Protopapadakis 26 days and 10 hours ago
10 min read
If you use Facebook as a marketing platform, you must know about campaign budget optimization. If you don’t, then it’s best to familiarize yourself with it now. Campaign budget optimization is the future of Facebook advertising; what you know now about running ads on Facebook will be irrelevant in the coming months. You’re going to…
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  Are you tired of promoting the same holidays as everyone else? I get it. The market gets so saturated with the same overused design variations, how are you possibly expected to stand apart from the competition? I’ll tell ya how… Start promoting those non-traditional, goofy as h e c k holidays. In the following…
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24 days and 22 hours ago
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"Keeping It Simple" the shortcut to 10K
Insider knowledge that will get you to where you need to go with your store.
If you use Facebook as a marketing platform, you must know about campaign budget optimization. If you don’t, then it’s best to familiarize yourself with it now. Campaign budget optimization is the future of Facebook advertising; what you know now about running ads on Facebook will be irrelevant in the coming months. You’re going to…
Read more
26 days and 10 hours ago
Shopify has just announced an exciting new launch that will further simplify the way merchants on their platform will approach their digital marketing strategy: Shopify Email Shopify’s product manager, Jacinthe Ricard, provided a statement on the expected goal for Shopify Email on Product Hunt earlier today, “Shopify Email is an email marketing tool designed to…
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1 month and 2 days ago
The Holidays are upon us, friends, and consumers are ready to spend. The average buyer in America begins their holiday shopping in October by scoping out prospective gifts and deals until the official launch of Black Friday. According to a survey conducted by the National Retail Federation (NRF), 174 million consumers took advantage of Black Friday…
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1 month and 9 days ago
What is it that makes Casper, Harry’s and Crocs so similar? Well, besides the fact they each surpassed $100,000,000 in revenue this past year… …They each started off as a single product store! And maybe you’re beginning to see the value in that business model. When you focus on selling a single product, you have…
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2 months and 3 days ago
Taking the leap to start your own business is usually the hardest obstacle to overcome during your entrepreneurial career. Uncertainties and doubts cloud your judgment and stop you from reaching your potential. It’s a terrifying decision, especially if you don’t have much to fall back on. This week’s SKUP Spotlight, Cody, is all too familiar…
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2 months and 12 days ago
The design of your Shopify store can encourage thousands of dollars in revenue each day, or it can send your visitors running for the hills. Designing your store is a critical step during store set up, and it’s equally important to stay on top of its trends. You don’t need any fancy graphics, or thousands of…
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2 months and 19 days ago