Blog - Skup
We Spent $35,880.34 Testing CBO Facebook Ads, Here’s What We Found
Patricia Protopapadakis 12 days and 1 hour ago
10 min read
If you use Facebook as a marketing platform, you must know about campaign budget optimization. If you don’t, then it’s best to familiarize yourself with it now. Campaign budget optimization is the future of Facebook advertising; what you know now about running ads on Facebook will be irrelevant in the coming months. You’re going to…
Read More
It’s that time of the year again friends – leaves change colors, families gather, a turkey gets pardoned, and people fight tooth and nail beating each other over the best-discounted Hatchimal to gift their child this year. That’s right, Black Friday and Cyber Monday (BFCM) are looming upon us, and soon those same people that…
Read more
October 18, 2019
Free eBook
"Keeping It Simple" the shortcut to 10K
Insider knowledge that will get you to where you need to go with your store.
If you use Facebook as a marketing platform, you must know about campaign budget optimization. If you don’t, then it’s best to familiarize yourself with it now. Campaign budget optimization is the future of Facebook advertising; what you know now about running ads on Facebook will be irrelevant in the coming months. You’re going to…
Read more
12 days and 1 hour ago
What is it that makes Casper, Harry’s and Crocs so similar? Well, besides the fact they each surpassed $100,000,000 in revenue this past year… …They each started off as a single product store! And maybe you’re beginning to see the value in that business model. When you focus on selling a single product, you have…
Read more
17 days and 20 hours ago
Taking the leap to start your own business is usually the hardest obstacle to overcome during your entrepreneurial career. Uncertainties and doubts cloud your judgment and stop you from reaching your potential. It’s a terrifying decision, especially if you don’t have much to fall back on. This week’s SKUP Spotlight, Cody, is all too familiar…
Read more
26 days and 21 hours ago
The design of your Shopify store can encourage thousands of dollars in revenue each day, or it can send your visitors running for the hills. Designing your store is a critical step during store set up, and it’s equally important to stay on top of its trends. You don’t need any fancy graphics, or thousands of…
Read more
1 month and 3 days ago
“It’s cheaper to get current customers to purchase than it is to acquire a new one.” I bet you’ve heard this phrase repeatedly. It’s an absolute truth for online businesses, especially in the eCommerce industry where clicks and conversions always increase the overall cost of acquisition. Taking care of your loyal customer base will boost…
Read more
1 month and 17 days ago
Choosing between a niche store and a general store will be one of the first decisions you will make as a new Shopify store owner. And making that decision isn’t as straightforward as some may think, especially for someone new to eCommerce. Well, after reading this article, your polarizing and conflicting decision making will come…
Read more
2 months and 5 days ago