“It’s cheaper to get current customers to purchase than it is to acquire a new one.” I bet you’ve heard this phrase repeatedly. It’s an absolute truth for online businesses, especially in the eCommerce industry where clicks and conversions always increase the overall cost of acquisition. Taking care of your loyal customer base will boost…

Campaign budget optimization. I’m sure you’ve heard about it. If you haven’t, you need to pay close attention. In 3 short months, Facebook is going to be forcing a platform-wide change that will dramatically alter how you run ads. Starting in September, Facebook will begin automatically shifting ad accounts over to campaign budget optimization. So…

Out of the few uncertainties dropshippers face, there’s one that has the greatest impact on the business. Not knowing the true quality of a product customers are buying. When you’re dropshipping from AliExpress, you should technically be ordering samples of what you’re selling. However, when a business first opens up, it’s not practical. Most new…

I think all 3 million entrepreneurs and marketers that run ads on Facebook can agree: Running ads on Facebook is one of the most efficient ways to generate leads, build brand engagement, and increase conversions. Another thing agreed upon: Ever since the news of the Cambridge Analytical scandal broke out a little over a year…