About us – Skup

Skup will take you from where
you are now, to where you want to be

We are the solution for shop owners looking to build a successful e-commerce business, automate it and drive real profit.

We work with new entrepreneurs and established business owners, allowing growth and efficiency at each stage of your company’s lifecycle.

Making it easier to optimize your business, from first sale to first $100k and beyond

As a data-driven and customer-centric suite of applications, we make it easier to optimize your business at every stage of its life. From finding products to sell, automating order fulfillment, and upselling the customer, all the way to providing courses that will help you scale your store, we’ve got you covered.

whats up

What’s up with “Skup”?

Skup is the combination of “SKU” (a stock keeping unit and a way to differentiate inventory) and “UP, “ which refers to the upward trajectory our store owners are on when they work with us. We truly believe that once you begin using Skup, you can only go up, which reflects our mission of lifting our customers — literally and figuratively — toward success.

Values that put you first


We are proactive with every shop owner – prospective or current. We speak with a can-do, take charge attitude, educating people without patronizing or confusing them.


We’re always available to our customers. We never make them feel like a nuisance for asking questions or sharing a concern.


Every decision we make, application we develop, and update we implement is driven by data and supports our customers’ larger business goals.


We rely on proven results, customer insights, and data to ensure we’re providing our users with the most current and effective tools as possible.


We are driven by seeing our customers succeed and are committed to helping you achieve your goals no matter what.


We don’t just talk the talk. As store owners ourselves, we understand exactly what it takes to build a successful e-commerce business and which pitfalls to avoid.


The same strategies and tools we offer our customers have been tested and proven to work, not just by us, but by thousands of customers over many years.


We’re not afraid to tell the truth or do what’s right for our customers, even if it means turning people away so we can build a better product for our ideal audience.

Meet the team that’s dedicated to your success

When you work with Skup, you’re backed by a team with the expertise, training, and software to help you generate more revenue year after year.

Devin Zander

Founder & CEO

Austin Roeshink

Chief Technology Officer

Matthew Schmitt

Chief Content Officer

Huber Muñoz

Technical Lead

Marius Vicol

Operations Manager

Roman Baklanov

Senior Engineer

Sergey Lavrenov

Senior Front End Engineer

Dan Sack

Theme Lead

Alyona Tec


Johnny Agheorghesi

Customer Success Specialist

Daniel Drobota

Customer Success Specialist

Paul Poamaneagra

Customer Success Specialist

Tina Sandu

Customer Success Specialist

Sorina Manolea

Customer Success Specialist

Michael Mocanu

Customer Success Specialist


Chief Ball Officer

We support growth and innovation from top talents around the world

Trusted by multimillion-dollar stores across the globe

Interested in joining Skup?

We’d love to hear from you! Check out our list of open positions to get started.

Open Positions