Reflecting On The Past – FDDTC #23

So, you want to start a clothing line. The dream often feels huge—like you need a massive loan, a warehouse, and connections in the fashion world just to get a foot in the door. But here's the reality: the old rules are dead. You can build a real, profitable brand from your laptop with little…

For anyone running ads for their eCommerce store, one metric stands above all others as the ultimate gut check: Return On Ad Spend. Commonly known as ROAS, this is the number that tells you how much money you're making for every single dollar you hand over to ad platforms like Facebook or Google. If you…

So, what exactly is Average Order Value? Forget the stuffy business-school definitions. At its core, AOV is simply the average amount of money each customer spends every time they complete an order on your store. Think of it as a crucial health check for your ecommerce business, and for those in the print-on-demand world, it’s…