Who is Matt Schmitt? Print on Demand Co-Founder Background (2026)
Quick Answer
Matt Schmitt is the co-founder of Skup, a print-on-demand ecommerce training company. With over $30 million in personal ecommerce sales and a decade of experience building and scaling POD stores, Matt oversees Skup’s coaching program and teaches the systems that helped him exit multiple 7-figure businesses. His students have collectively generated tens of millions in sales using the methods he developed.
Matt Schmitt’s Background in Ecommerce
Matt Schmitt started in ecommerce before print-on-demand platforms like Shopify POD apps even existed. He built multiple apparel brands from scratch, eventually scaling one to over $10 million in sales before selling it. Unlike many “gurus” who teach theory, Matt built his fortune by actually selling products—t-shirts, hoodies, and custom apparel—to real customers.
His approach has always been data-driven. Rather than guessing what designs might sell, Matt developed systematic research methods to identify winning products before investing ad spend. This methodology became the foundation for what’s now called the Apparel Cloning System.
What Matt Does at Skup
As co-founder alongside Devin Zander, Matt leads Skup’s coaching calls and curriculum development. Students in the Skup Incubator program work directly with Matt during weekly group coaching sessions where he reviews their stores, ads, and designs.
Matt’s teaching style focuses on practical execution. He’s known for breaking down complex concepts like Facebook ad optimization and design research into repeatable steps anyone can follow. His coaching calls often include live store reviews where he shows students exactly what to fix.
Real Student Results Under Matt’s Coaching
The proof of any coach is in student outcomes. Here are verified results from students Matt has worked with directly:
- Adam Schneider: Hit $179K in 90 days, with a personal record of $5,000+ in a single day
- Simon: Generated $550K in just 3 months following Matt’s blueprint
- Sean Young: Crossed 10K in total sales with consistent $500+ days
- Ernso Marcelin: Built to $2.7K months while working his day job
- Holly Mitchamore: Made her first sale the same night she launched ads
These aren’t cherry-picked success stories—they’re representative of what happens when students follow Matt’s proven systems.
Matt’s Teaching Philosophy
Matt believes most people fail at print-on-demand because they skip research and go straight to creating designs they think are “cool.” His entire system is built around validating demand first, then creating products that match proven market interest.
Key principles Matt teaches:
- Research before design: Find what’s already selling, then make your version
- Test small, scale fast: Start with $20-50/day ad budgets before scaling winners
- Kill losers quickly: Don’t get emotionally attached to designs that don’t convert
- Systematize everything: Build processes you can repeat, not one-off lucky hits
Is Matt Schmitt Legit?
Matt’s legitimacy comes from verifiable results—both his own and his students’. Unlike coaches who’ve never built a real business, Matt has:
- Over $30 million in personal ecommerce sales
- Exited multiple 7-figure apparel brands
- Taught thousands of students through Skup
- Documented student success stories with real screenshots and numbers
His approach is also refreshingly honest about who print-on-demand isn’t for. He openly tells potential students that this business model requires work—it’s not passive income from day one, and not everyone will succeed.
Matt Schmitt vs Other POD Coaches
What separates Matt from other print-on-demand educators:
| Factor | Matt Schmitt / Skup | Typical POD Courses |
|---|---|---|
| Personal sales track record | $30M+ verified | Often unverified or inflated |
| Teaching format | Live weekly coaching | Pre-recorded videos only |
| Ad strategy | Current, updated monthly | Outdated methods |
| Design tools | Proprietary AI (AvatarIQ) | Generic recommendations |
| Student access | Direct Q&A with Matt | Community forum only |
Common Concerns About Matt Schmitt
“Is this another guru scam?” Matt’s track record is verifiable through business registrations, student testimonials with full names, and case studies with revenue screenshots. He’s been in ecommerce since 2014—long before “guru culture” took over.
“Does he actually show up to coaching calls?” Yes. Matt personally leads Skup’s weekly coaching calls. Students can ask questions live and get direct feedback on their businesses.
“Why doesn’t he just run his own stores?” He does. Matt still runs ecommerce operations alongside teaching. He teaches because scaling education creates leverage he couldn’t get from running stores alone.
Who Matt’s Coaching Is NOT For
Matt is upfront about who shouldn’t join Skup Incubator:
- People looking for “get rich quick” with no work
- Anyone who can’t invest $1,000-2,000 in starting a real business
- Those who won’t implement feedback and take action
- People expecting results without running paid ads
FAQ
How long has Matt Schmitt been in ecommerce?
Matt has been in ecommerce since 2014, building and scaling multiple print-on-demand and apparel businesses over a decade.
What is Matt Schmitt’s net worth?
While Matt doesn’t publicly disclose net worth, his verified business exits and $30M+ in sales indicate significant success in the ecommerce space.
Can I work directly with Matt at Skup?
Yes. Skup Incubator includes live weekly coaching calls where Matt personally reviews student stores and answers questions.
The Bottom Line
Matt Schmitt is the real deal—a practitioner who built his expertise by actually selling products, not by teaching theory. His co-founding role at Skup puts him directly in the coaching process, unlike figurehead founders who just lend their name.
If you’re researching print-on-demand coaches and want someone with verifiable results and direct accessibility, Matt’s track record speaks for itself. Just make sure you’re ready to put in the work—he won’t promise overnight success, but he will show you exactly what’s working right now.