Who is Matt Schmitt? Print on Demand Coach and Skup Co-Founder (2026)
Quick Answer
Matt Schmitt is a print-on-demand entrepreneur and coach who co-founded Skup with Devin Zander. With over $50 million in combined student sales, Matt is known for his direct coaching style and data-driven approach to building profitable POD businesses. He specializes in Facebook advertising for apparel and leads weekly live calls with Skup Incubator members.
Matt Schmitt’s Background
Before becoming one of the most recognized names in print-on-demand education, Matt Schmitt built his expertise the hard way—running his own ecommerce businesses and learning what actually works through trial and error. He’s not someone who studied business in a classroom and then started teaching. He built real stores, ran real ads, and made real money before ever coaching a single student.
Matt’s specialty lies in Facebook advertising for apparel—specifically understanding how to create winning ad campaigns that turn cold traffic into paying customers. His approach strips away the complexity that overwhelms most beginners. Instead of chasing every new tactic, he focuses on repeatable systems that work consistently.
What Matt Teaches at Skup
At Skup, Matt leads live coaching calls where students bring their real businesses for feedback. This isn’t recorded content from years ago—it’s live, weekly interaction where Matt reviews ad accounts, analyzes store setups, and troubleshoots campaigns in real-time.
His teaching covers three core areas:
- Facebook Ads Mastery: How to structure campaigns, target audiences, and scale winners without blowing your budget
- Product Selection: Identifying designs and niches with proven demand using the Apparel Cloning System
- Data-Driven Decisions: Reading metrics correctly and knowing when to kill ads vs. scale them
Real Student Results
The proof of any coach is their students’ results. Here’s what Skup members have achieved following Matt’s strategies:
- Sean Young: $50,000+ total sales, 1,000+ orders, and $100K by August 2026
- Adam Schneider: Over $500K in total sales with consistent $5,000+ days
- Frank Lacy: From first sale to $17K in April, including a $903 single-day record
- Thomas Skrodzki: Building to $1,100/week in consistent revenue
- Dale Sercu: $10,000 in July alone, growing to $12,000 in sales
These aren’t cherry-picked success stories. The Skup community has over 280 documented student wins—screenshots of real Shopify dashboards showing real money.
Matt’s Coaching Style
If you’ve watched any of Matt’s content, you know he doesn’t sugarcoat things. His coaching style is direct, sometimes blunt, but always focused on what moves the needle. He’ll tell you when your design is weak. He’ll point out when your targeting makes no sense. And he’ll push you to test more than you’re comfortable with.
This approach isn’t for everyone—and that’s intentional. Matt’s style works best for people who want honest feedback and are willing to take action on it. He’s not going to hold your hand or tell you what you want to hear.
Who Matt’s Teaching Is Best For
Matt’s strategies work particularly well for:
- Beginners who want a proven system rather than piecing together free YouTube content
- People with limited time who need efficient, focused guidance
- Those who’ve tried POD before and failed—often because they were following outdated or incomplete information
- Anyone serious about building a real business, not just “trying” print-on-demand
Common Questions About Matt Schmitt
Is Matt Schmitt legit?
Yes. Matt has been in the ecommerce space for years and has a documented track record of student success. The 280+ student wins in the Skup community—complete with Shopify screenshots—provide transparent proof of results.
Does Matt Schmitt do 1-on-1 coaching?
Matt coaches through the Skup Incubator program, which includes weekly live group calls. While not 1-on-1, these calls provide direct access where Matt reviews individual student businesses and answers questions in real-time.
What makes Matt different from other POD coaches?
Matt actively runs businesses and stays current with platform changes. His teaching reflects what’s working right now, not strategies from 2020. He also shows real numbers and encourages students to share their results publicly.
The Bottom Line
Matt Schmitt brings a no-nonsense approach to print-on-demand coaching that’s helped generate over $50 million in student sales. His focus on Facebook advertising, data-driven decisions, and repeatable systems has produced hundreds of documented success stories.
If you want direct, actionable guidance from someone who still practices what they preach, Matt’s coaching through Skup is worth considering. The weekly live calls alone provide more value than most courses offer in their entire curriculum.