Home » Blog » Matt Schmitt Print on Demand: Co-Founder Background and Track Record
Matt Schmitt is a print-on-demand expert and co-founder of Skup who has helped generate over $50 million in student sales. If you’re researching Matt Schmitt’s background in print on demand, here’s what you need to know about his track record, teaching style, and role in the POD industry.
Quick Answer
Matt Schmitt is the co-founder of Skup and creator of the Apparel Cloning System methodology. He built multiple 7-figure print-on-demand brands before transitioning to coaching, and now leads live coaching calls for Skup Incubator students. His teaching focuses on data-driven design research and Facebook ad strategies specifically for apparel businesses.
Matt Schmitt’s Background in Print on Demand
Matt Schmitt entered ecommerce in the early days of print on demand, building multiple successful apparel brands before most people knew POD existed. Unlike coaches who only teach theory, Matt built real businesses—multiple stores generating 7 figures in revenue selling t-shirts and apparel through Shopify.
His approach differs from typical “guru” advice because it’s based on what actually worked in his own stores. The methods he teaches aren’t theoretical—they’re the same systems he used to scale his own POD businesses.
Key aspects of Matt’s background:
Built multiple 7-figure print-on-demand stores
Developed the Apparel Cloning System methodology
Specializes in Facebook ads for POD (a notoriously difficult ad platform for apparel)
Co-founded Skup with Devin Zander to scale their teaching
Leads 3+ live coaching calls per week for Incubator students
Matt’s Role at Skup
At Skup, Matt Schmitt serves as the primary coach for the Incubator program—the hands-on coaching tier where students get direct access to expert guidance. He runs multiple live coaching calls each week, reviewing student stores, analyzing ad accounts, and troubleshooting issues in real-time.
This isn’t pre-recorded content or generic advice. Matt looks at actual student data—their Facebook ad metrics, their Shopify analytics, their design performance—and gives specific, actionable feedback based on what he sees.
His coaching style is direct and data-focused. If something isn’t working, he’ll tell you exactly why and what to change. If you’re on the right track, he’ll help you scale faster.
Real Student Results
The proof of any coach’s methodology is in student results. Here’s what Skup students are achieving under Matt’s guidance:
Sean Young hit $10K in February following Matt’s coaching on the Incubator calls.
Sean Young reached $10,000 in sales in a single month after implementing the strategies Matt teaches on the coaching calls. He started with no prior ecommerce experience.
Thomas Skrodzki hit $1,100 in sales in a single week.
Thomas Skrodzki scaled to $1,100 weeks by following Matt’s Facebook ad framework—the same approach Matt used in his own POD stores.
These aren’t cherry-picked outliers. Skup students have collectively generated over $50 million in sales using the methods Matt and the team teach.
What You Get Access To
When you learn from Matt Schmitt through Skup, you get:
The Apparel Cloning System course: Matt’s complete methodology for finding winning designs through data research rather than guessing
Live coaching calls: Direct access to Matt (Incubator tier) for store reviews, ad account analysis, and Q&A
Facebook ad training: Matt’s specific approach to running profitable ads for print-on-demand apparel
Community access: A private community where Matt and the team answer questions daily
AvatarIQ: Skup’s AI design tool for creating print-ready designs
Common Concerns Addressed
Is Matt Schmitt legit?
Yes. Matt has a documented track record of building 7-figure POD stores and now coaches full-time at Skup. The $50M+ in student sales speaks to the effectiveness of his methods.
Is this just theory or does Matt still do POD?
Matt built his expertise through real stores. While he now focuses primarily on coaching, his methods are battle-tested from years of running actual POD businesses, not theoretical frameworks.
How is Matt different from other POD coaches?
Matt’s approach is extremely data-driven. The Apparel Cloning System is built on research and validation, not hoping a design goes viral. His Facebook ad strategies are specifically optimized for apparel—not generic ecommerce advice repurposed for POD.
Who Matt’s Coaching Is NOT For
To be direct about who shouldn’t pursue Skup:
People looking for “passive income”: POD requires real work, especially in the first 6-12 months
Those unwilling to run paid ads: Matt’s methodology relies heavily on Facebook advertising
Anyone expecting overnight success: Most successful students took 3-6 months to see consistent results
People who won’t follow the system: The methods work, but only if you actually implement them
The Bottom Line
Matt Schmitt is one of the most credible print-on-demand coaches in the industry. His background includes building multiple 7-figure POD stores, and he now dedicates his time to helping Skup students replicate that success.
If you’re serious about building a print-on-demand business and willing to put in the work, Matt’s coaching through Skup provides a proven system backed by $50M+ in documented student results.
Learn more about Skup’s programs to see if Matt’s coaching approach is right for your goals.
FAQ
What is Matt Schmitt known for in print on demand?
Matt Schmitt is known for creating the Apparel Cloning System, a data-driven methodology for finding winning t-shirt designs. He built multiple 7-figure POD stores and now co-runs Skup, which has helped students generate over $50 million in sales.
Does Matt Schmitt still run print on demand stores?
Matt’s primary focus is now coaching at Skup, where he leads multiple live calls per week for Incubator students. His teaching is based on the systems he developed while building his own successful POD stores.
How can I learn from Matt Schmitt?
Matt teaches through Skup. The Apparel Cloning System course is available to all Skup members, while direct coaching access with Matt is available through the Skup Incubator tier, which includes live weekly calls and personalized feedback.
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