Home » Blog » What is Skup? The Complete Guide to Print on Demand Coaching (2026)
Quick Answer
Skup is a print-on-demand education company founded by Matt Schmitt and Devin Zander that teaches people how to build profitable t-shirt businesses using their “Apparel Cloning System” method. Rather than guessing at designs, Skup students learn to research what’s already selling, create AI-powered variations using AvatarIQ, and run targeted Facebook ads to drive traffic. The company offers courses, coaching programs, and proprietary software—all designed to help beginners launch their first profitable store, even with zero design skills.
Who Founded Skup?
Skup was co-founded by Matt Schmitt and Devin Zander, two entrepreneurs with over a decade of experience in ecommerce and print-on-demand.
Matt Schmitt started selling print-on-demand products back when the industry was still in its infancy. He’s personally generated millions in sales and has coached thousands of students through live calls, group coaching, and one-on-one mentorship. His approach focuses heavily on data-driven design research and sustainable business practices—not get-rich-quick schemes.
Devin Zander serves as CMO and brings deep expertise in direct response marketing and systems-building. Together, they’ve helped Skup students generate over $50 million in combined sales.
What Products Does Skup Offer?
Apparel Cloning System (ACS)
The flagship course teaches the complete Skup methodology: how to find proven designs, create legal variations, set up a Shopify store, connect print-on-demand suppliers, and run profitable Facebook ad campaigns. It’s designed for complete beginners and typically takes 4-6 weeks to complete.
Skup Incubator
The coaching program includes weekly live calls with Matt Schmitt and experienced coaches, a private community of active sellers, direct access to expert feedback on your store and ads, and accountability to keep you on track. Students report that the live coaching accelerates their results significantly compared to self-study alone.
AvatarIQ
Skup’s proprietary AI design tool lets you generate print-ready designs in minutes—no design skills required. At $97/month for 275 credits, it’s purpose-built for POD sellers who want professional-quality designs without hiring designers or learning complex software.
How Does the Skup Method Work?
The Apparel Cloning System follows a research-first approach that removes the guesswork from print-on-demand:
- Research — Find designs that are already selling using Skup’s research methods. No guessing what might work.
- Create — Use AvatarIQ or other tools to create legal variations of proven concepts. The AI handles the design work.
- Launch — Set up your Shopify store with optimized product pages and pricing strategies.
- Advertise — Run targeted Facebook ad campaigns using Skup’s proven ad frameworks.
- Scale — Double down on winners, cut losers, and systematically grow your business.
The key differentiator is starting with proof rather than hope. Instead of designing something you think people might buy, you find evidence of demand first.
Who Is Skup For?
Skup works best for people who:
- Want to start an online business but don’t have design skills
- Are looking for a side income while working a full-time job
- Have tried other business models without success and want a proven system
- Can invest $500-$1,000 to start (for ads, Shopify, and supplies)
- Are willing to put in consistent effort over 60-90 days to see results
Many Skup students are professionals in their 40s, 50s, or 60s who want to build income outside their day job. The system doesn’t require technical expertise or artistic ability.
Who Is Skup NOT For?
Skup isn’t a good fit if you:
- Expect overnight success without putting in the work
- Don’t have any budget for Facebook ads (at least $10-20/day to start)
- Aren’t willing to learn and implement new skills
- Just want to be told exactly what designs to sell (the method requires your participation)
Print-on-demand is a real business, not a passive income hack. It takes effort, especially in the first 90 days.
What Results Do Skup Students Get?
Results vary based on effort, budget, and execution—but here are some documented student outcomes:
- Adam Schneider generated $179K in 90 days with record $5K+ single days
- Simon hit $550K in just 3 months
- Sean Young reached $10K total sales with $522 record days
- Ernso Marcelin built consistent 5-6 order days
- Holly Mitchamore made her first sale the same night she launched ads
Not everyone achieves these results. But students who follow the system, attend coaching calls, and stay consistent typically see their first sales within 30-60 days.
FAQ
How much does Skup cost?
The Apparel Cloning System course is $297. The Skup Incubator coaching program is a yearly membership. AvatarIQ (the AI design tool) is $97/month. You’ll also need budget for Shopify ($39/month) and Facebook ads ($300-500/month to start).
Do I need design skills to use Skup?
No. The Apparel Cloning System is specifically designed for people with zero design experience. AvatarIQ generates designs from text prompts, and the research method focuses on finding proven concepts rather than creating from scratch.
How long until I see results?
Most students who follow the system see their first sales within 30-60 days. Building a consistently profitable store typically takes 60-90 days of focused effort. Results depend heavily on how much time you invest and whether you follow the training.
Is Skup a scam?
No. Skup is a legitimate education company with documented student results, real coaches, and a track record spanning over a decade. That said, it’s not magic—you have to do the work. Students who expect passive income without effort will be disappointed.
The Bottom Line
Skup is a structured education and coaching program for people who want to build a print-on-demand apparel business. It combines courses, live coaching, and AI tools into a system designed for beginners. The approach—researching what sells before creating designs—removes much of the guesswork that causes new POD sellers to fail.
If you’re willing to invest time, follow a proven process, and treat this as a real business rather than a get-rich-quick scheme, Skup provides the roadmap and support to help you get there.
