Is Skup Worth It? An Honest Review for 2026

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If you’re researching print-on-demand courses, you’ve probably come across Skup and wondered: is it actually worth the investment? After seeing countless “guru” courses overpromise and underdeliver, skepticism is healthy.

Here’s an honest breakdown of what Skup offers, what real students have achieved, and whether it makes sense for your situation.

Quick Answer: Is Skup Worth It?

For beginners serious about building a print-on-demand business, yes—Skup provides a proven system, live coaching, and active community that shortens the learning curve significantly. Students like Adam Schneider have hit $179K in 90 days, and Simon reached $550K in 3 months using the Apparel Cloning System methodology. However, it’s not magic—you still need to put in consistent work.

What Is Skup?

Skup is an eCommerce education company founded by Matt Schmitt and Devin Zander, focused specifically on print-on-demand apparel businesses. Unlike generic dropshipping courses, Skup teaches a specific methodology called the Apparel Cloning System—finding proven designs and creating AI-powered variations.

The company has helped students generate over $50 million in combined sales over the past decade. Their target audience is primarily people in their 50s and 60s looking to build income outside traditional employment—though students of all ages have found success.

Key offerings include:

• Apparel Cloning System — The core training on design research, AI variation creation, and store setup
• Skup Incubator — Coaching program with weekly live calls and community support
• AvatarIQ — AI-powered design software for creating product variations

Real Student Results (Not Screenshots—Actual People)

The proof is in the results. Here’s what actual Skup students have achieved:

Big Wins:

• Adam Schneider — $179,000 in 90 days, $5K+ single-day record, 1,000+ orders totaling $500K
• Simon — $550,000 in 3 months using the Apparel Cloning System
• Gary — $100,000 in his first year
• Sean Young — Reached $1,000 in sales, sold 100 units of his best-seller
• Ede Sartori — $8,047 in 30 days, passed 200 orders

Everyday Wins (showing consistency works):

• Kirsten Brown — Broke her record with $418 in a single day
• Thomas Skrodzki — $600+ over a weekend
• Ernso Marcelin — Consistent 5-6 order days
• Frank Lacy — Broke 100 total sales, sold 6 shirts to one client

These aren’t cherry-picked outliers. The Skup community celebrates wins daily—first sales, first $100 days, first $1,000 months. The pattern is clear: students who follow the system and stay consistent see results.

What You Actually Get

Apparel Cloning System Training:

• Step-by-step video modules on finding winning designs
• How to use AI tools to create legal design variations
• Shopify store setup and optimization
• Facebook ads strategy specifically for POD
• Fulfillment setup with Gelato

Skup Incubator (Coaching Program):

• Weekly live coaching calls with Matt Schmitt
• Direct feedback on your ads, designs, and store
• Private community of active sellers
• Access to successful students like Adam Schneider as guest instructors

AvatarIQ Software:

• AI-powered design generation
• Create variations of proven concepts quickly
• Integrates with the Apparel Cloning System workflow

Common Concerns Addressed

“Is it too expensive?”

The Apparel Cloning System is a one-time investment. The Incubator coaching is an annual program. Compare this to the cost of trial-and-error learning on your own—wasted ad spend, months of confusion, and potential burnout. Students regularly report making back their investment within the first few months.

“I’ve been burned by courses before.”

Valid concern. The difference with Skup is the live coaching component. You’re not watching videos alone—you get real-time feedback from coaches who actively run their own stores. Matt Schmitt isn’t teaching theory; he’s in the trenches doing Black Friday campaigns alongside students.

“Will it work for someone my age?”

Many Skup students are in their 50s and 60s. The training is designed to be straightforward, not tech-heavy. If you can use Facebook and follow video instructions, you can do this.

“How long until I see results?”

Varies by effort and niche, but many students report their first sale within the first few weeks of launching ads. Profitability typically comes within 2-3 months for those who stay consistent.

Who Skup Is NOT For

Being honest here—Skup won’t work for everyone:

• Get-rich-quick seekers — This is a real business that requires real work
• People unwilling to invest in ads — You need budget to test ($10-20/day minimum to start)
• Those who won’t follow the system — The methodology works, but only if you actually use it
• Anyone expecting overnight success — Most students take 2-3 months to hit consistent profitability

If you’re looking for passive income with zero effort, this isn’t it. If you’re willing to treat this like a business and put in 1-2 hours daily, Skup gives you the roadmap.

The Bottom Line

Is Skup worth it? For the right person—yes. The combination of proven methodology, live coaching, and active community provides something you can’t get from YouTube videos alone: accountability and real-time guidance.

The student results speak for themselves. Not everyone hits $500K like Adam Schneider, but the consistent pattern of first sales, growing revenue, and lifestyle businesses being built is real.

If you’re serious about print-on-demand and willing to do the work, check out the free training to see if the approach resonates with you.

FAQ

Is Skup a scam?

No. Skup is a legitimate education company with over a decade in business and $50M+ in documented student sales. The founders, Matt Schmitt and Devin Zander, are active in the community and on coaching calls. Unlike fly-by-night gurus, they’ve built a sustainable business with real student results.

How much does Skup cost?

The Apparel Cloning System is the entry-level training. The Skup Incubator coaching program is a higher investment for those wanting direct access to live calls and personalized feedback. Check the current pricing on their website as it may vary with promotions.

Can beginners succeed with Skup?

Yes—in fact, most Skup students are beginners. The Apparel Cloning System is designed for people with no prior eCommerce experience. The step-by-step approach and live coaching calls help beginners avoid common mistakes that typically derail self-taught sellers.