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How to Do Product Research for Dropshipping: Tips and Tools

Devin Zander June 29, 2024
How to Do Product Research for Dropshipping: Tips and Tools
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The Role of Product Research in Dropshipping Success

When considering how to do product research for dropshipping, understand its impact on your business. Effective product research can mean the difference between running a profitable store and struggling to make sales. Here are some key steps to start:

  • Choose a Niche: Focus on a specific market segment.
  • Use Tools: Select the best product research tools.
  • Analyze Market Demand: Evaluate the demand and trends.
  • Evaluate Profit Margins: Ensure you have a good profit margin.
  • Assess Competition: Understand your competition.
  • Verify Availability: Confirm reliable suppliers.
  • Leverage Social Media: Use platforms for trend insights.

Dropshipping is a business model where you sell products without holding inventory. When an order is placed, you purchase the item from a supplier and have it shipped directly to the customer. This model frees you from the hassles of stock management, packing, and shipping.

Product research is crucial in dropshipping. Finding the right products ensures high demand and competitive pricing. It’s a foundation for making profits since the competition can be steep.

At Skup, we provide powerful tools and data insights to optimize your product research, helping you stay ahead in the competitive e-commerce space.

I’m Devin Zander, founder & CEO of Skup. With years of experience, I’ve seen how thorough product research in dropshipping can transform businesses.

Steps to Effective Product Research for Dropshipping - how to do product research for dropshipping infographic roadmap-5-steps

Choose a Niche

Choosing a niche is one of the first and most crucial steps in your dropshipping journey. A niche is a specific segment of the market you want to focus on. By narrowing down your target audience, you can better tailor your product offerings and marketing strategies. Let’s break down how to choose the right niche.

Specific Market Segment

A specific market segment helps you focus your efforts on a particular group of people who are more likely to buy your products. This could be anything from pet supplies to home decor to fashion accessories.

Why is this important? Because it allows you to specialize. When you specialize, you become an expert in that area, which builds trust with your customers. For example, if you choose pet supplies, you can focus on providing the best products for pet owners, making your store a go-to place for that audience.

Focus Group

Once you have a general idea of the niche, create a focus group. This is a small group of people from your target market who can give you feedback on your product ideas.

How to create a focus group:
1. Identify your target audience. For example, if you’re focusing on pet supplies, your target audience might be pet owners aged 25-45.
2. Invite participants. You can use social media platforms like Facebook groups or Reddit to find people willing to participate.
3. Gather feedback. Ask them about their preferences, what products they currently use, and what they think about your product ideas.

Niche Selection

Selecting the right niche involves a combination of personal interest and market demand. It’s essential to choose a niche you are passionate about because your enthusiasm will show in your business. However, it’s equally important to ensure there’s a demand for your products.

Steps to select a niche:
1. Brainstorm ideas. List down all the niches you are interested in.
2. Research market demand. Use tools like Google Trends to see if there is a growing interest in your chosen niche.
3. Analyze the competition. Check how many other stores are selling similar products. Look at their pricing and customer reviews to find gaps you can fill.

niche selection - how to do product research for dropshipping

Example: If you’re interested in fitness, you might start with a broad category like “fitness equipment.” Using Google Trends, you find that “home workout gear” has been trending. Further analysis reveals that while many stores sell general fitness equipment, few specialize in compact, space-saving items for small apartments. This could be your niche.

Key Takeaway: Choosing a niche is not just about finding a segment of the market; it’s about finding a segment where you can offer unique value. By focusing on a specific market segment, creating a focus group, and carefully selecting your niche, you set the foundation for a successful dropshipping business.

Next, we’ll dive into the tools you can use to conduct thorough product research.

Use Product Research Tools

Product research tools are essential for finding profitable items to sell in your dropshipping store. They help you analyze data, track market trends, and make informed decisions. Here are some of the best tools you can use:


Skup is perfect for comprehensive dropshipping research. It allows you to analyze sales data, track product trends, and monitor competitor strategies. This tool reveals the secrets of successful stores and helps you find winning products.

Key Features:
Sales Tracking: Monitor sales and revenue of top-performing dropshipping stores.
Product Database: Access a list of high-demand products.
Competitor Analysis: Spy on strategies used by successful dropshippers.

Example: A user found a high-demand kitchen gadget by tracking the sales of a popular store, leading to a 50% increase in their own store’s revenue.

Key Takeaway: Using a powerful product research tool like Skup can significantly improve your dropshipping business by providing valuable insights and data. This tool helps you stay ahead of market trends and make informed decisions.

Consider Your Interests and Market Gaps

When you’re diving into how to do product research for dropshipping, your personal interests can be a goldmine. Why? Because you’re more likely to spot problems and opportunities that others might miss.

Personal Interests

Imagine you’re passionate about cooking. You notice that finding the right-shaped chopping board is always a hassle. This isn’t just a minor inconvenience; it’s a potential product idea. Your personal connection gives you an edge because you understand the problem deeply.

Example: A dropshipper who loved outdoor activities noticed the lack of durable, eco-friendly camping gear. By leveraging their knowledge, they sourced and sold products that resonated with like-minded customers.

Market Gaps

Market gaps are opportunities where demand exists, but supply is limited. These gaps often have low competition, making them ideal for dropshipping.

Fact: According to industry insights, if you’re looking for a product and can’t find it easily, chances are others are experiencing the same issue. This indicates a market gap.

Example: A friend who is eco-conscious might mention the need for a sustainable way to enjoy takeaway coffee. This conversation could spark an idea for eco-friendly coffee cups, a product with a clear market gap.

Competitive Edge

Combining your interests with identified market gaps gives you a competitive edge. You can test products accurately and understand your target audience better, leading to effective advertising and higher sales.

Quote: “Low competition and knowledge of the product give you a huge advantage over your competition,” says a dropshipping expert.

Case Study: A dropshipper passionate about fitness noticed a lack of high-quality resistance bands. Using their expertise, they sourced superior bands and marketed them effectively, quickly gaining a loyal customer base.

Key Takeaway

Your personal interests and the ability to spot market gaps can set you apart in the dropshipping world. This approach not only helps you find unique products but also allows you to connect better with your audience, giving you a significant competitive edge.

Analyze Market Demand

To make sure your dropshipping products will sell, you need to analyze market demand. This involves looking at competitor sales, social media trends, search interest, and keyword analysis. Let’s dive into some tools and strategies to help you with this.

Google Trends

Google Trends is a powerful tool for understanding search interest and trending topics. It shows you how often a keyword is searched over time, helping you spot whether something is a fad, a trend, or a growing market.

For example, if you’re considering selling yoga mats, you can use Google Trends to see if interest in yoga mats is rising, stable, or declining. This can help you decide if it’s a good product to invest in.

Steps to use Google Trends:

  1. Go to Google Trends.
  2. Enter a keyword related to your product.
  3. Analyze the search volume over time.
  4. Look at related queries to find additional product ideas.

Using Google Trends, you can also compare multiple keywords to see which has more interest. This helps you prioritize products that have higher demand.

Keyword Research Tools

Keyword research tools are essential for keyword analysis and understanding search volume. Tools like Ahrefs, Semrush, and even free options like Ubersuggest can give you insights into what people are searching for.

Steps to use keyword research tools:

  1. Enter your product keyword into the tool.
  2. Look at the search volume to see how many people are searching for it.
  3. Check the keyword difficulty to understand how competitive it is.
  4. Explore related keywords to find more product ideas.

For instance, if you’re looking into selling eco-friendly water bottles, a keyword tool can show you how many people search for “eco-friendly water bottles” each month. It can also suggest related keywords like “reusable water bottles” or “BPA-free water bottles.”

Pro Tip: Focus on long-tail keywords (phrases with three or more words). They often have lower competition and higher conversion rates. For example, “best eco-friendly water bottles for kids” is more specific and less competitive than just “water bottles.”

Competitor Sales

Analyzing your competitors’ sales can give you a clear picture of market demand. Tools like Similarweb can help you see how much traffic your competitors are getting and what products are performing well.

Steps to analyze competitor sales:

  1. Identify your main competitors.
  2. Use tools like Similarweb to check their website traffic.
  3. Look at their best-selling products and customer reviews.

For example, if a competitor is selling a lot of pet grooming kits, it indicates strong demand. You can then decide if you want to enter that market and how you might differentiate your product.

Social Media Trends

Social media platforms like TikTok and Instagram are gold mines for spotting trending products. Hashtags like #TikTokMadeMeBuyIt can show you what products are currently hot.

Steps to use social media for trend analysis:

  1. Search for product-related hashtags.
  2. Look at the engagement (likes, comments, shares) on posts.
  3. Identify patterns in popular products.

For example, if you notice a lot of engagement on posts about portable blenders, it might be a good product to consider for your store.

Analyzing market demand is crucial for ensuring your dropshipping success. By using tools like Google Trends and keyword research tools, and by keeping an eye on competitor sales and social media trends, you can make informed decisions about which products to sell.

Next, we’ll explore how to evaluate profit margins to ensure your chosen products are not only in demand but also profitable.

Evaluate Profit Margins

When it comes to dropshipping, evaluating profit margins is essential. You want to make sure your products are not only in demand but also profitable. Here’s how you can calculate your profit margins, analyze costs, and set a competitive pricing strategy.

Profit Calculation

First, let’s break down the basics of profit calculation. Profit margin is the difference between the selling price and the cost of the product, expressed as a percentage. Here’s a simple formula:

Profit Margin (%) = [(Selling Price – Cost of Goods Sold) / Selling Price] x 100

For example, if you sell a pet pedometer for $24.99 and your cost from the supplier is $2, your initial profit margin looks great. But don’t forget to include additional costs like shipping, transaction fees, and marketing expenses.

Cost Analysis

Cost analysis is where you account for all the extra expenses that can eat into your profit margin. These can include:

  • Shipping Fees: Costs to get the product from the supplier to the customer.
  • Transaction Fees: Fees from payment processors like PayPal or Stripe.
  • Advertising Costs: Money spent on ads to promote your products.
  • Packaging Costs: If you’re using custom or branded packaging.

For instance, if your $2 pet pedometer costs an additional $5 for shipping, $1 for transaction fees, and $3 for advertising, your total cost is $11. Subtract this from your selling price of $24.99, and your profit is $13.99. Using the formula above, the profit margin is about 56%.

Pricing Strategy

Once you’ve calculated your costs, it’s time to set a pricing strategy. Here are a few tips:

  1. Competitive Pricing: Look at what your competitors are charging. If they sell at $20, pricing your product at $24.99 might not be competitive unless you offer added value like faster shipping or better customer service.

  2. Value-Based Pricing: If your product offers unique features or high quality, you can price it higher. For example, Ellusionist sells premium decks of cards at a higher price because they are marketed as works of art.

  3. Psychological Pricing: Use pricing tactics like $19.99 instead of $20. This can make the price appear lower and more attractive to customers.

  4. Discounts and Promotions: Offering occasional discounts can attract more customers and increase sales volume, but make sure these promotions don’t cut too deeply into your profit margins.

By carefully evaluating profit margins through profit calculation, cost analysis, and a smart pricing strategy, you can ensure your dropshipping business remains profitable.

Next, we’ll assess the competition to help you understand how to position your products in the market effectively.

Assess Competition

Understanding your competition is vital for a successful dropshipping business. It helps you identify market gaps, avoid saturated markets, and find your competitive advantage. Let’s dive into how to assess competition effectively.

Competitor Research Tools

Competition Analysis

Start by identifying who your competitors are. Use tools like Skup’s Competitor Analysis feature to track popular dropshipping stores and their top-selling products. This will give you a clear picture of what’s trending and why.

Market Saturation

Market saturation can make it tough to stand out. Tools like Skup Product Analyzer can help you determine how crowded a market is. Look for niches with fewer competitors but steady demand.

Competitive Advantage

Once you know your competitors, find ways to set your product apart. This could be through superior quality, better pricing, or unique features. For instance, if your competitors have poor reviews about product quality, you can offer a higher-quality version.

Competitor Tracking

Keep an eye on your competitors’ activities. Use tools to monitor their new product launches, pricing changes, and marketing strategies. This information can help you adjust your strategies in real-time.

Sales Data

Analyze your competitors’ sales data to understand what products are performing well. Tools like Skup’s Sales Tracker can provide insights into sales volumes, pricing strategies, and customer preferences. This data is crucial for making informed decisions.

By leveraging these competitor research tools, you can gain a competitive edge and position your products effectively in the market.

Next, we’ll look into verifying product availability to ensure you can meet customer demand.

Verify Product Availability

Ensuring you can meet customer demand is crucial for dropshipping success. Here’s how to verify product availability:

Supplier Reliability

First, find reliable suppliers. An unreliable supplier can ruin your business. Look for suppliers with good reviews and a history of on-time deliveries.

Tip: Always request samples before committing. This helps you evaluate the product quality and the supplier’s reliability.

Stock Levels

Check the stock levels of your chosen products. You don’t want to run out of stock just as your sales start to pick up. Ask your supplier how many units they can ship per month to ensure they can meet your demand.

Example: If you expect to sell 500 units a month, make sure the supplier can handle this volume consistently.

Demand Fulfillment

Talk to your supplier about their fulfillment capabilities. Can they pack and ship products quickly? Delays can lead to unhappy customers and negative reviews.

Pro Tip: Use tools like Skup’s Supplier Tracker to monitor supplier performance. This helps you keep tabs on order fulfillment times and stock levels.

By verifying product availability, you ensure that you can meet customer demand without hiccups. Next, we’ll explore how to use social media for trend spotting and customer engagement.

Utilize Social Media for Trends

Social media is a goldmine for discovering trending products and understanding customer preferences. Platforms like Facebook and TikTok are particularly useful for this.

Facebook Groups

Facebook Groups are filled with enthusiastic users discussing products, sharing reviews, and asking questions. These groups can provide a wealth of information for product research.

How to Use Facebook Groups for Product Research:

  1. Join Relevant Groups: Look for groups related to your niche. For example, if you’re into eco-friendly products, join groups focused on sustainable living.

  2. Observe Conversations: Pay attention to what members are saying. What problems are they facing? What products are they excited about? This can give you ideas for new products to sell.

  3. Ask Questions: Don’t be afraid to engage. Ask the group members about their favorite products or what features they wish a product had. This can provide direct customer feedback.

  4. Analyze Posts and Comments: Take note of the posts that get the most engagement. These can indicate high-interest topics and products.

Example: In a group about kitchen gadgets, you might find a post about a new type of chopping board getting a lot of attention. This could be a sign that there’s a demand for innovative kitchen tools.

TikTok Hashtags

TikTok is another powerful tool for discovering trending products. The platform’s algorithm can help you find popular items quickly.

How to Use TikTok for Product Research:

  1. Search Popular Hashtags: Use hashtags like #AmazonFinds or #TikTokMadeMeBuyIt to find videos showcasing trending products.

  2. Analyze Engagement: Look at the number of likes, comments, and shares a video gets. High engagement often indicates a popular product.

  3. Read Comments: Comments can provide insights into what users like or dislike about a product. They can also reveal customer pain points that you can address with your offerings.

  4. Follow Influencers: Influencers often showcase new and innovative products. Following them can keep you ahead of the curve.

Example: A video under the hashtag #TikTokMadeMeBuyIt might show a portable blender that’s getting rave reviews. This could be a great product to consider for your store.

By leveraging social media platforms like Facebook and TikTok, you can stay on top of trending products and understand what your potential customers are looking for. This not only helps in product selection but also in creating effective marketing strategies.

Next, we’ll dive into analyzing marketplace data to find top-selling products and gain deeper market insights.

Marketplace Research

When it comes to how to do product research for dropshipping, analyzing marketplace data is crucial. Two powerful tools for this are the Amazon Best Sellers list and the AliExpress Dropshipping Center. These platforms offer valuable insights into top-selling products, sales performance, and customer reviews.

Amazon Best Sellers

The Amazon Best Sellers list is a treasure trove of information. It shows the top-selling products across various categories, updated hourly. This means you get a real-time snapshot of what’s hot and what’s not.

Key Benefits:

  • Top-Selling Products: Easily identify products that are flying off the shelves.
  • Sales Volume: Understand the popularity of products based on their sales rank.
  • Customer Reviews: Read reviews to gauge customer satisfaction and identify any common issues.

Example: If you see a surge in sales for eco-friendly water bottles, it might be a good product to add to your store.

How to Use:

  1. Visit the Amazon Best Sellers page.
  2. Navigate through categories relevant to your niche.
  3. Note the top products and read customer reviews to understand their pros and cons.

AliExpress Dropshipping Center

The AliExpress Dropshipping Center is another excellent tool for product research. It provides detailed analytics on sales performance, customer ratings, and product rankings.

Key Benefits:

  • Sales Performance: Analyze how well products are selling over time.
  • Product Ranking: See which products are trending within specific categories.
  • Customer Ratings: Get insights into customer satisfaction and potential issues.

Example: A phone case with high sales volume and excellent customer ratings could be a profitable addition to your store.

How to Use:

  1. Access the AliExpress Dropshipping Center.
  2. Search for products in your niche.
  3. Review the sales data and customer ratings to find high-performing items.

By leveraging these tools, you can make data-driven decisions about which products to add to your dropshipping store. This ensures you’re not just guessing but basing your choices on solid marketplace data.

Next, we’ll answer some common questions about product research for dropshipping.

Frequently Asked Questions about Product Research for Dropshipping

How to do proper product research for dropshipping?

Niche Selection:
Start by choosing a specific market segment, or niche, that you are passionate about. Your personal interests can guide you in finding products that you are more knowledgeable about, and this can give you a competitive edge. For instance, if you love pets, you might focus on pet supplies. Think about what problems you can solve for your target audience within this niche.

Research Tools:
Using product research tools is essential. Skup provides valuable data to help you identify winning products. Each tool has unique features, such as tracking Shopify store sales, uncovering Amazon seller secrets, or spying on social media ads. Choose the tool that aligns with the data you need.

Market Demand:
Analyze the demand for your chosen products. Use Google Trends to see search interest over time and identify trending topics. Keyword research tools can help you understand search volume and competition for specific terms. Look at competitor sales and social media trends to gauge interest and potential sales.

What is the best research tool for dropshipping?

There isn’t a one-size-fits-all answer, as the best tool depends on your specific needs:

  • Skup: Ideal for comprehensive insights. It helps track sales, revenue, and other key metrics of dropshipping stores.

How do I find product ideas for dropshipping?

Social Media Trends:
Social media is a treasure trove for finding trending products. Platforms like TikTok, Instagram, and Facebook can show you what products are gaining popularity. Search for hashtags like #TikTokMadeMeBuyIt to see what’s trending.

Personal Interests:
Consider your own hobbies and interests. If you are passionate about a particular area, you are more likely to understand what products will appeal to others with similar interests. This can also make your marketing efforts more authentic and engaging.

Market Gaps:
Look for gaps in the market. What needs are not being met by current products? Use forums, customer reviews, and competitor analysis to identify these gaps. For example, if you notice that many people are complaining about the lack of eco-friendly pet products, this could be a niche worth exploring.

By combining these strategies, you can effectively find and evaluate potential products for your dropshipping business. This multi-faceted approach ensures that you choose products with a high likelihood of success.


Thorough product research is the cornerstone of a successful dropshipping business. Without it, you risk selling items that nobody wants, wasting both your time and resources. On the other hand, well-researched products can lead to higher sales and better profit margins.

Why is thorough research essential?

Thorough research helps you understand market demand, identify profitable niches, and stay ahead of your competitors. It ensures that you are not just guessing what might sell but are making data-driven decisions. This can save you from costly mistakes and help you build a sustainable business.

Skup’s Support System

At Skup, we offer a comprehensive support system designed to help you unlock your dropshipping potential. Our tools provide valuable data insights, from market trends to competitor analysis, ensuring you choose the best products to sell.

Data-Driven Insights

With Skup’s tools, you can access real-time data that helps you understand customer demands and market trends. This information is crucial for making informed decisions and staying ahead of the competition.

Scaling Your Business

Our platform is built to support your growth. Whether you’re just starting or looking to scale, Skup provides the resources you need to succeed. From product research to supplier management, we’ve got you covered.

Final Tips

  1. Use Multiple Research Tools: Don’t rely on just one tool. Use a combination of tools to get a comprehensive view of the market.
  2. Stay Updated: Trends change quickly. Regularly check trend publications and social media to stay updated.
  3. Test Products: Before fully committing, test a small batch of products to gauge market response.
  4. Engage with Your Audience: Use social media and forums to get direct feedback from your target audience.

By leveraging the right tools and data insights, you can ensure your dropshipping venture is not only competitive but also profitable. Let’s make your e-commerce journey a success together!

Unlock your dropshipping potential with Skup’s powerful research tools. Sign up today and take the first step towards building a successful dropshipping business.