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The print-on-demand business model is low-risk and perfect for budding entrepreneurs. You can use a third-party manufacturer to apply your designs to merchandise, and they will ship them directly to buyers.
However, starting a print-on-demand business requires considerable planning to ensure success, and it’s also possible to start a print-on-demand brand with no money upfront. There are numerous research tools and resources available that let you collect data, identify trends, and make informed decisions about your business.
Print-on-Demand Platforms
When starting a print-on-demand business, one of the first things you should investigate is the different platforms available. There are many print-on-demand platforms to choose from, each with its own features, products, and pricing plans. Researching these platforms, such as through our print-on-demand jewelry guide, will help you select the one that best suits your needs.
Consider factors such as product types offered, customization, shipping options, and fees. It’s also a good idea to read reviews and seek advice from other business owners to understand the pros and cons of the different platforms.
Customer Demographics
Determining what kind of niche you want to target is important to differentiate yourself from competitors by developing a product that appeals to your specific customers.
Understanding the demographics of your target customers is one of the stepping stones to the success of a print-on-demand business.
Research tools such as Google Analytics, Facebook Audience Insights, and customer surveys can help you collect data (e.g., age, gender, interests, and shopping habits) about your target audience.
This information can help you create marketing designs and campaigns tailored to your audience, increasing your chances of success.
Industry Trends
Staying on top of industry trends is important for any business, and the print-on-demand industry is no exception. Research tools like Google Trends, industry news sites, and social media can help you stay on top of emerging trends and uncover new opportunities for your business. For example, you can use Google Trends to see which products or designs are trending or follow industry news sites for new print-on-demand platforms and technologies.
Competitor Analysis
Any good business strategy relies heavily on figuring out what your competitors are doing and then doing it a little better or finding an angle they’re missing.
Print-on-demand is no different.
Tools such as SimilarWeb and SEMRush can help you see what your competitors are doing and determine how to set your business apart from the crowd.
For example, you can use SimilarWeb to find out what sites your competitors are getting traffic from or SEMRush to see how keywords rank for in search results. This information can help you identify market gaps and create a unique value proposition for your business.
Product Research
Identifying top-selling products is an essential step in starting a print-on-demand business. Research tools such as Amazon Best Sellers, Google Shopping, and social media can help you identify popular products. For example, you can use Amazon Best Sellers to see which products are selling well or social media to see which products your target audience is sharing and discussing.
Design Inspiration
Finding inspiration for your designs is an ongoing process, and there are plenty of research tools that can help you find ideas and inspiration. Pinterest, design blogs, and design guides are all great resources. Muzli is a browser for designers that offers news and cutting-edge design ideas; you can also explore AI-generated art through NightCafe and Fotor.
Marketing Research
Marketing is a vital part of any business. Research tools such as Google Keyword Planner, Buzzsumo, and social media analytics can help you understand what marketing strategies will work best for your business. For example, you can use Google Keyword Planner to see popular keywords related to your product or social media analytics to see what posts are attracting your audience the most.
Trendhunter combines many different resources into one site, making it an ideal starting point for inspiration. The ‘Ideas’ tab contains many articles on a wide range of topics and products, while the ‘Insights’ tab offers a paid option to view consumer behavior metadata compiled through AI and crowd screening techniques. If nothing else, Trendhunter is worth checking out if you feel like you are having a creative block.
In Conclusion
By using these research tools, you can collect valuable data and information to help you start and grow a successful print-on-demand business. Remember to keep an open mind, be willing to try new things, and be proactive to keep your designs fresh and marketing relevant.
Skup offers helpful courses and coaching packages to help you get started with your print-on-demand business. Visit our website today to explore the variety of resources available to help you become a success in the e-commerce sector!
