Home » Blog » Best Online Platform for Selling Jewelry in 2023
The jewelry business has always been one of the most lucrative businesses in the world–many people love to accessorize with unique pieces of jewelry that will complete their looks. This presents you with a perfect opportunity to grow your jewelry business and make a comfortable living out of it.
Fortunately, advancing technologies have made it easy for novice business owners with limited capital to succeed by selling their products online. For instance, you can sell your jewelry online through dropshipping or print-on-demand (POD).
Whether you want to do dropshipping or POD with your jewelry business, you have to understand how these business models work. Start by asking important questions like, what is print-on-demand? What is dropshipping? What are the best POD platforms to sell jewelry on?
By mastering important tips for selling jewelry online, you’ll avoid common pitfalls that jewelry vendors go through when establishing online stores. If you’re not the one making the jewelry, you need to find several reliable and trustworthy print-on-demand jewelry suppliers for your business. When you’re ready to start selling jewelry online, find the right online platform for your store.
How to Choose the Best Online Platform for Selling Jewelry
With so many online marketplaces and POD platforms, it can be quite difficult to choose the right one for your jewelry business. So, you have to compare several online platforms before you make your final decision. Here are a few tips for choosing the best online platform for selling jewelry:
Defining Your Business
You need to start by defining your preferred business model. For example, you have to decide whether to do dropshipping, print-on-demand, or traditional e-commerce. If you can’t fulfill orders on your own, you should choose dropshipping or POD. If you choose dropshipping, your suppliers will be responsible for packaging, warehousing, and shipping orders to your customers.
If you go the POD way, your POD service provider will handle the printing and shipping aspects of the business. POD is ideal for a jewelry business because it allows you to customize the pieces with your preferred designs and symbols–this way, you can grow your brand and personalize your jewelry for more value.
The traditional e-commerce business model requires you to have a physical store on hand and handle the packaging and shipping yourself. Once you’ve defined your business model, you can easily find an online platform that matches it.
Define Your Business Reach
Do you want to sell jewelry to local or international clients? This is an important consideration because it’ll determine how much capital you need and the type of business model you need to adopt. If you want to sell to a global clientele, you have to choose platforms with a global reach.
Fortunately, many reputable international online platforms permit the sale of jewelry. You can also find others that focus on specific regions like the United States, Europe, Asia, Africa, the Middle East, etc.
Check Usability and Effectiveness
A good online marketplace should have simple tools and features designed for easy navigation and operation. The platform should be friendly to both the seller and the buyer. Modern customers want simple solutions that make their life easy, not complex systems that take hours or days to master.
The platform you pick for your online jewelry business should be self-explanatory, allowing you to create a store, integrate it with other platforms, add products, and start selling immediately. But it should also meet the latest e-commerce standards to allow you to remain competitive.
Check Reliability
Ensure that the online platform you choose is reliable because the success of your jewelry business depends on it. Read as many reviews as possible to know if the platform experiences regular downtimes, or if it receives consistent complaints about low-quality services and unfulfilled orders.
Most Popular Online Platforms for Selling Jewelry
As e-commerce continues to advance, more online marketplaces where vendors can sell their merchandise continue to emerge. Here are some of the most popular platforms where you can sell your jewelry:
Shopify
This e-commerce platform allows you to create your own dropshipping store without investing in expensive servers and warehouses. It also offers print-on-demand services to help you grow your brand.
Etsy
With this platform, you can easily set up your jewelry store and start selling immediately. Etsy has a global reach.
eBay
If you want to auction jewelry online, eBay is a perfect choice for you. It’s the world’s largest auction platform where auctioneers and vendors can instantly list and sell their products.
Regardless of how you decide to go about selling jewelry online, Skup is ready to help with the best growth and scalability tools for your e-commerce business. Find out how we can help make your online store as successful as possible today!
