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Dropshipping Success: The Only Product Research Checklist You’ll Need

Devin Zander July 5, 2024
Dropshipping Success: The Only Product Research Checklist You’ll Need
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Dropshipping Product Research Checklist: Your Essential Guide

In e-commerce, launching a successful dropshipping store requires more than just an idea—it requires meticulous planning and research. Without a robust dropshipping product research checklist, you may find yourself juggling suppliers, products, and logistics—with costly mistakes.

To help you avoid pitfalls and ensure a smooth launch, here is a quick overview of what your dropshipping product research checklist should include:

  1. Brainstorm and perform market research: Understand trends, target audience, and competitors.
  2. Decide on the products to dropship: Focus on high-demand, light-weight items that solve customer pain points.
  3. Plan your budget: Allocate funds for sourcing, fulfillment, marketing, and design.
  4. Find legitimate dropshipping suppliers: Prioritize reliability and efficiency.
  5. Set up your online store: Choose an e-commerce platform and design a user-friendly website.
  6. Add essential apps: Enhance functionality with must-have add-ons.
  7. Develop marketing strategies: Attract and retain customers with bullet-proof plans.
  8. Set up analytics tools: Monitor, analyze, and optimize your performance.

I’m Devin Zander, founder & CEO of Skup. With years of experience in e-commerce, I’ve seen how a structured dropshipping product research checklist can transform businesses from struggling ventures to profitable brands. Join me as we dive into each step so you can ensure your dropshipping success.

Comprehensive Dropshipping Checklist Infographic - dropshipping product research checklist infographic process-5-steps-informal

Choose Your Niche

Choosing the right niche is the foundation of your dropshipping success. A niche is a specific segment of the market you want to target. Let’s break down how to choose the right niche:

Business Niche

Start with what you know and love. Your personal interests can give you an edge. For example, if you love fitness, you might consider niches like home workout gear or eco-friendly gym accessories. Your passion helps you understand your customer’s needs better.

Market Focus

Narrow down your target audience. Instead of targeting “fitness,” focus on “home workout gear for small apartments.” This specific focus helps you create tailored marketing strategies and product offerings.

Demand Analysis

Use tools to check market demand:
Google Trends: See if interest in your chosen niche is growing.
Amazon Best Sellers: Identify consistently popular products.
Social Media: Platforms like TikTok and Pinterest can reveal trending items.

google trends - dropshipping product research checklist


Analyze your competitors. Look at other stores selling similar products. Check their pricing, customer reviews, and marketing strategies. Identify gaps you can fill. For example, if competitors sell general fitness equipment, you could specialize in compact, space-saving items.


Calculate your profit margins. Ensure your prices cover all costs, including product sourcing, shipping, and marketing, while still being competitive. For instance, if you source a yoga mat for $10 and sell it for $30, make sure to account for shipping and marketing expenses.

By carefully selecting a niche where you can offer unique value, you set the foundation for a successful dropshipping business.

Next, we’ll dive into finding reliable suppliers.

Find Reliable Suppliers

Finding reliable suppliers is crucial for your dropshipping success. Here’s what you need to consider:

Supplier Selection

Choose suppliers that align with your business values. For instance, if your brand focuses on eco-friendly products, seek out suppliers who use sustainable practices.

Evaluate supplier reviews. Check platforms like AliExpress or specialized dropshipping directories. Look for suppliers with high ratings and positive feedback.

Request samples. Always get samples before committing. This helps you assess product quality and the supplier’s reliability.

Supplier Reliability

Timely delivery is key. An unreliable supplier can ruin your business. Ensure your supplier can consistently fulfill orders on time.

Monitor their stock levels. Ask how many units they can ship per month. If you plan to sell 500 units monthly, ensure they can handle this volume.

Check their return policy. Some suppliers offer return policies while others don’t. Knowing this helps you set realistic return policies for your customers.

Supplier Costs

Evaluate shipping fees. Shipping costs can eat into your profit margins. Know your supplier’s shipping costs upfront.

Negotiate prices. Don’t hesitate to negotiate for better rates, especially if you plan to order in bulk.

Consider total costs. Include product cost, shipping, and any additional fees. Aim for a profit margin of 15% to 20%.

Shipping Times

Assess lead times. Longer shipping times can lead to dissatisfied customers. Look for suppliers who offer reasonable delivery times.

Multiple suppliers can help. Working with different suppliers ensures flexibility. If one supplier faces issues, you have backups to minimize disruptions.

Multiple Suppliers

Diversify your supplier base. Relying on a single supplier is risky. Having multiple suppliers can protect you from stockouts and supply chain issues.

Test different suppliers. Order small quantities from various suppliers to evaluate their performance.

Use supplier tracking tools. Tools like Skup’s Supplier Tracker can help you monitor supplier performance, ensuring consistent quality and timely deliveries.

By carefully selecting and evaluating suppliers, you can ensure a smooth dropshipping operation. Reliable suppliers mean happy customers and fewer headaches for you.

Next, let’s dive into conducting thorough product research.

Conduct Thorough Product Research

Thorough product research is the backbone of a successful dropshipping business. Here’s your dropshipping product research checklist to ensure you pick the best products:

Product Research

Start by identifying what products you want to sell. Use tools like Google Trends to see what people are searching for. This can help you spot trending items before your competitors do.

Example: Decem found success by selling low-ABV gins, catering to a niche market of gin lovers who wanted to consume less alcohol.

Market Trends

Stay updated on market trends. Follow consumer trend publications and browse social media platforms. Sites like Pinterest and Trend Hunter can show you what’s hot right now.

Tip: Use hashtags like #TikTokMadeMeBuyIt to see trending products.

Demand Analysis

Understand the demand for your products. Use keyword research tools to check search volumes and competition. Google Trends is also great for this. Look at competitor sales and social media trends to gauge interest.

Fact: Stringberry updates its mobile phone case catalog regularly to align with the latest models, ensuring they meet ongoing demand.


Consider the seasonality of your products. Some items sell better during certain times of the year. Plan your inventory accordingly.

Example: Sunglasses might be a hit in summer, while scarves could be popular in fall.


Set competitive prices. Research your competitors to see how they price similar products. Ensure your prices cover all costs, including shipping, and still leave you with a profit.

Tip: Use profitability calculators to find the right balance between competitive pricing and profit margins.

Shipping Costs

Shipping costs can make or break your profitability. Evaluate your suppliers’ shipping fees and times. Long shipping times can lead to customer dissatisfaction and cancellations.

Advice: Work with multiple suppliers to ensure you have backup options and can offer competitive shipping rates.

Legal Compliance

Ensure your products comply with all legal requirements. Research the regulations and certifications needed for your products. Avoid restricted or prohibited items.

Example: Harry’s sells consumable products like razors and shaving cream, ensuring they meet all necessary regulations to avoid legal issues.

By following this dropshipping product research checklist, you’ll be well on your way to selecting profitable products that meet market demand and comply with all regulations. Next, we’ll explore the tools you can use to make this process even easier.

Utilize Product Research Tools

Using the right tools can save you time and help you make data-driven decisions. Here’s how to leverage them effectively:

Product Research Platforms

AutoDS is a powerful tool that offers curated lists of trending products. It provides detailed analysis and one-click import options, making it a go-to for efficient product research.

Google Trends is another must-use tool. It helps you gauge the popularity of search terms over time. Simply enter relevant keywords for your niche to see current trends and market demand.

Social Media Insights

Social media platforms like Instagram, Facebook, and TikTok are gold mines for spotting trends. Follow influencers in your industry and monitor their endorsements. Pay attention to the comments and engagement levels to understand what resonates with the audience.

Example: An influencer promotes a skincare product on Instagram. High engagement and positive comments indicate strong market interest.

Online Marketplaces

Marketplaces like Amazon, eBay, and Etsy offer bestseller lists that reveal in-demand products. Analyze these lists and read customer reviews to identify opportunities and understand customer preferences.

Tip: Use the AliExpress Dropshipping Center for insights into trending products and their sales performance.

Product Scrapers

Product scrapers can simplify your research by compiling data from various sources. Tools like Koala Inspector allow you to see competitors’ best-selling items, marketing campaigns, and supplier details.

Example: Koala Inspector reveals that a competitor’s top-selling item is a unique kitchen gadget, prompting you to explore similar products.

Profitability Calculators

Evaluating profitability is crucial. Use tools that include profitability calculators to compute your profit margins, taking into account product costs and shipping charges.

Example: A profitability calculator shows a high margin for a trending fitness accessory, making it a viable option for your store.

By incorporating these product research tools into your strategy, you can streamline your process and make informed decisions. Next, we’ll delve into how to test your products effectively.

Test Your Products

Testing your products is a critical step in ensuring their viability before fully committing to them. Here’s how to do it effectively:

Small Scale Testing

Start small. Order a limited quantity of your chosen products to see how they perform. This minimizes risk and allows you to gauge interest without a large investment.

Example: If you’re considering selling eco-friendly water bottles, order a dozen to start and monitor sales.

Order Samples

Always order samples from your suppliers. This helps you evaluate the quality and ensures that what you’re selling meets your standards.

Tip: Use the samples to create high-quality product photos and detailed descriptions for your store.

Test Store

Set up a test store to trial your products. Use your existing customer base or a small group of friends and family to get initial feedback. This can help identify any issues before a wider launch.

Pro Tip: Offer a discount or incentive for early testers to encourage participation and gather more feedback.

Customer Feedback

Engage with your customers to gather feedback on your products. Their insights can be invaluable for making improvements or deciding whether to continue selling a particular item.

Example: Send a follow-up email asking for reviews or use surveys to collect detailed opinions.

Product Viability

Evaluate the viability of the product based on your testing phase. Look at sales data, customer feedback, and any issues that arose. This will help you determine whether to scale up or reconsider your product choice.

– Did the product meet quality expectations?
– Was there sufficient customer interest?
– Are profit margins acceptable?
– Were there any logistical issues?

By thoroughly testing your products, you can ensure they meet your standards and have the potential to succeed in the market. Next, we’ll discuss how to optimize your online store for better performance.

Optimize Your Online Store

Once you’ve chosen and tested your products, it’s time to optimize your online store. This step is vital for converting visitors into customers and ensuring a smooth shopping experience.

Store Design

Your store’s design is the first thing visitors see. It needs to be clean, intuitive, and visually appealing.

  • Choose a User-Friendly Theme: Pick a theme that aligns with your brand and is easy to navigate. Shopify offers many professional themes, both free and paid.

  • Organize Your Menu: Create clear categories so customers can easily find what they’re looking for. Include a search bar for added convenience.

  • High-Quality Images: Use high-quality images for your products. Photos should show the item from multiple angles and in different contexts.

Brand Identity

Your brand identity sets you apart from competitors. It includes your logo, color scheme, and overall aesthetic.

  • Develop a Unique Logo: Use tools like Canva to create a professional logo that represents your brand.

  • Consistent Color Scheme: Choose colors that align with your brand’s personality. For instance, eco-friendly brands often use green tones.

  • Define Your Brand Voice: Whether playful, professional, or inspirational, consistency in communication helps build trust.

Product Listings

Product pages can make or break your sales. Ensure they are informative and engaging.

  • Detailed Descriptions: Write clear and compelling product descriptions. Highlight features, benefits, and use relevant keywords.

  • Show Reviews: Customer reviews build credibility. Display them prominently on your product pages.

  • Offer Variants: Provide options for different sizes, colors, and styles to meet diverse customer preferences.

SEO (Search Engine Optimization)

SEO helps your store rank higher in search engines, driving organic traffic.

  • Relevant Keywords: Use relevant keywords in product titles, descriptions, and meta tags.

  • Optimize Images: Use descriptive filenames and alt text for all images.

  • Create Content: Consider adding a blog to your store. Write articles related to your niche to attract more visitors.

Customer Reviews

Reviews are powerful social proof that can influence purchasing decisions.

  • Encourage Reviews: Ask customers to leave reviews after a purchase. You can incentivize them with discounts or loyalty points.

  • Respond to Feedback: Engage with customers by responding to their reviews, both positive and negative.

Marketing Strategies

Effective marketing drives traffic and sales. Use multiple channels to reach your audience.

  • Social Media Marketing: Platforms like Instagram and TikTok are great for engaging with your audience. Use hashtags and influencer collaborations to increase visibility.

  • Email Marketing: Build an email list to keep customers informed about new products, promotions, and updates.

  • Paid Advertising: Use ads on platforms like Google and Facebook to target specific demographics.

By optimizing your online store, you can enhance the shopping experience, build a strong brand, and increase your chances of success in the dropshipping business.

Next, we’ll answer some frequently asked questions about dropshipping product research.

Frequently Asked Questions about Dropshipping Product Research Checklist

How do I test my product for dropshipping?

Small Scale Testing: Start by ordering a small quantity of the product to test its quality and demand. This helps you avoid large investments on untested items.

Order Samples: Always order samples from your suppliers. This allows you to check the product’s quality and understand the shipping times.

Test Store: Set up a test store to gauge customer interest. Use platforms like Shopify to create a simple, user-friendly store and run some ads to drive traffic. Analyze the feedback and sales data to determine if the product is viable.

How do you know if a product is good for dropshipping?

Demand Analysis: Use tools like Google Trends to check the demand for the product. Look for stable or growing interest over time.

Profit Margin: Calculate the profit margin by comparing the product cost, including shipping, to the selling price. Aim for a margin that covers all expenses and leaves room for profit.

Competition: Analyze the competitive landscape. Look at other stores selling similar products. If the market is saturated, it might be tough to compete. However, less competition could mean low demand.

How to research a dropshipping product?

Product Research Tools: Utilize tools like AutoDS and Google Trends to find trending products with high demand. These tools can provide insights into sales data, search volumes, and market trends.

Market Trends: Stay updated with market trends by following industry news, social media, and forums. Platforms like Reddit and industry-specific forums can offer valuable insights into what’s popular.

Demand Analysis: Conduct thorough demand analysis using keyword research and sales data. This helps you understand what people are looking for and how often they are buying these products.

By following this dropshipping product research checklist, you can make informed decisions, minimize risks, and increase your chances of success in the dropshipping business.

Next, we’ll dive into how to utilize product research tools effectively.


At Skup, we understand that a comprehensive approach is essential for achieving success in the dropshipping business. Our platform offers a range of tools and resources designed to support your growth and simplify your journey.

Comprehensive Support: We provide extensive support to help you navigate the complexities of dropshipping. From product research to supplier management, our tools are designed to make your life easier.

Online Store Growth: Our data-driven software helps you identify market trends and customer demands, allowing you to make informed decisions that drive growth. Whether you’re just starting out or looking to scale, Skup has the resources you need to succeed.

Data-Driven Software: Access real-time data insights that help you understand market trends, customer preferences, and competitor strategies. This information is crucial for making decisions that keep you ahead of the competition.

Training and Coaching: We offer training and coaching to help you unlock your full potential. Our experts guide you through every step, ensuring you have the knowledge and skills to succeed in the dropshipping business.

By leveraging the right tools and data insights, you can ensure your dropshipping venture is not only competitive but also profitable. Let’s make your e-commerce journey a success together!

Unlock your dropshipping potential with Skup’s powerful research tools. Sign up today and take the first step towards building a successful dropshipping business.