Launching Your First Ad Archives - Skup

Launching Your First Ad

Learn how to create and launch ads that will bring in sales. In this section, we provide tips and strategies for targeting a winning audience, setting appropriate budgets, advertising best practices and setting up retargeting campaigns.

Chapter 1: Defining Your Audience
When it comes to running ads, the first step is to create a highly targeted Facebook audience. By creating these audiences, Facebook can show your ads to the right people. You know, the ones who will buy from you. So how are you going to narrow down and refine your...
Chapter 2: Deciding Your Objective
Now you’re getting closer to launching your first ad. You’ve found the perfect audience to match your perfect product. Before you start configuring your first campaign, we need to discuss which Facebook ad objective is right for you. When selecting your objective, you’re also setting your ads up for proper optimization...
Chapter 3: FB Ad Budgeting
So you landed here because you’re wondering how much money you should put aside for your next Facebook campaign budget, right? Unfortunately, the answer isn’t as black and white as the question posed. You want to set a budget that will allow for more spending on Facebook’s end so their...
Chapter 4: FB Ad Copy Best Practices
We’ve discovered how to define your audience, objective, and budget in the previous sections. Now it’s time to focus on the creative side of running Facebook ads. The social media platform has some strict rules, regulations, and requirements that limit the type of visuals you can use, as well as...
Chapter 5: Custom Audiences
Facebook’s Custom Audience feature allows you to hyper-focus on a highly specific segment of your audience. In fact, you can focus your targeting around customers or individuals who have already interacted with your brand. Facebook uses the tracking pixel to trace individuals who have engaged with your social accounts, visited...
Chapter 6: Retargeting Ads
Did you know that 96% of the visitors that land on your site will leave without buying anything? Y-I-K-E-S. And it’s all because you’re initially running ads to cold traffic. Cold traffic describes an audience who is unfamiliar with your brand or the products you sell. But there’s a quick,...