Hey there, Devin Zander here!
King of the conceivable universe (just kidding, if anything I’m the king of dogs. Mostly Boston Terriers)
So, you don’t know a single thing about Facebook ads? That’s okay… We all started there, hell a lot of people don’t even realize there are ads on Facebook to this day and think it’s all just content!
Now you’re in luck, I have absolutely awesome news for you!
You see, Facebook REALLY WANTS TO HELP YOU MAKE SALES! Obviously, it makes sense, if they can help you make sales, then you’ll spend more money on their advertising service!
So what they’ve done is spent years and I’m sure hundreds of millions of dollars developing the absolute best advertising platform on the planet… And with that, they developed what they call “The Facebook Pixel” which is constantly tracking everything people do on your website and using that data to BETTER SERVE ADS
For instance, if you have people purchasing stuff on your website, Facebook will track their purchases and how much money they spend on your website
Facebook will then take that data and go back to their ad platform, then they’ll try to find people who are as SIMILAR AS POSSIBLE to that person to ensure that everyone who sees your ads are EXTREMELY LIKELY TO PURCHASE
Now watch the video above so you can understand it fully
And don’t forget to COMMENT BELOW!
Learning is my passion. I founded the company SMART Apps in 2015 while on a trip to Austin, Texas. I ran my own eCommerce store and hated all the app options that were presented to me. So, I did what any sensible person would do… Start my own app company! Woo! And I found the app business to be so exciting and impactful on other’s lives I decided to make it my full-time gig. My hobbies include learning just about as much as I possibly can, golfing, petting dogs, marketing and creating amazing brands and cultures for you and our team to enjoy