Finding products to sell on Shopify can be pretty daunting.
There are hundreds of articles that claim to know the ‘Top’ products to sell that season…
… and don’t even get me started on trying to navigate through the countless products on AliExpress.
When you FINALLY find a product that MIGHT have potential, you begin to worry about silly things like:
While these are all important aspects to consider, it shouldn’t send every single store owner into a paralyzed standstill.
You end up wasting more time worrying when you should be making money.
So, to help you get things moving…
I’ve put together a set of SMART tips to help you choose winning products. Every. Single. Time.
I’m going to show you how you can use free online resources like holiday gift guides, Pinterest, and Etsy to find profitable products to sell on your Shopify store!
We’re also going to check out the #1 product research tool every Shopify store owner should be using to create a successful business.
It doesn’t matter if your store is brand-spankin’-new or if you’re just phasing in new products – this guide will shave off hours of research and erase any feelings of doubt!
But first… let’s cover the basics.
Keep these 3 concepts in mind anytime you’re looking for products or ideas.
Write the following down, “I won’t sell anything that’s trademarked.”
Ok, now put it right next to your computer, somewhere easy to see.
A trademark is a legal property right that protects well-known brands and designs from being used and sold by unauthorized resellers.
For example, The Avengers.
Don’t do it.
Don’t even click to look at the product listing on AliExpress.
Being a small business owner doesn’t give you impunity from trademark laws.
There’s no point in selling a product that nobody will buy.
Google Trends is a free online tool that helps you determine the relative population size of particular interests.
Results are generated in the form of a line graph that shows you the popularity of a product or niche in real time.
It also narrows down the results by the location of searches, so you can also use it to help with your ad targeting.
It’s no secret that a downside to dropshipping is the low profit margins.
If you choose products that you can mark up competitively at higher price-points, then you’ll be set.
Examples of products with larger profit margins include:
There are many more products you could sell with higher margins, all it takes is a simple Google search!
…Let’s get to the resources you can use for idea inspiration.
The good thing about gift guides is they never go out of style.
no matter what holiday they’re framed around.
Ok, so maybe one from 1995 is a little outdated …
But last Christmas’s products are still in style!
If you want to stay on top of the game, you can use this holiday calendar we use for our stores.
But all it takes is a simple Google search of:
“Holiday” + gift guide (year)
And there ya have it, a valuable collection of highly sought-after products that you can dropship!
Are Apple’s Airpods still at the top of almost every list?
AliExpress has their very own that seems oddly familiar to some that Urban Outfitters is selling 😉
If that’s not proof of a product with potential… I don’t know what is.
It just goes to show that you don’t need a well known branded name to sell highly-coveted products!
So don’t feel defeated if the only products in gift guide are brand-names, AliExpress will always have a comparable product that people will pay for.
Your next reservoir of highly-sought after products is located on Etsy.
You can easily discover what people are searching for in real-time by simply using their search bar at the top of the page.
Just click within the search bar …
… and voila!
Etsy generates a dropdown of popular products users are currently searching for on their site!
Simple as that!
So maybe you don’t dropship, or source products from AliExpress…
Don’t worry, I didn’t forget about you!
Pinterest is your all-in-one social proof and custom print on demand design hoard that shows tons of engagement!
Now, you can’t just go and copy someone else’s design for products to sell on your store, but what you CAN DO is see what types of designs get the most pins – which is Pinterest’s way of showing user ‘likes’ and total engagement.
All you have to do is type your “niche” + designs in the search bar…
… And then Pinterest will pull in all types of products and designs targeted by that niche.
For example: “dog necklace”
Notice this design has 700 pins!
And that’s only checking the SECOND ROW of results…
… It does get a little daunting having to sift through image after image…
… but it does offer a great resource for product and design validation.
Now the three free resources I just went over will only show you products people are searching for or products that have high engagement…
Which only really points you in the right direction – they dont provide a foolproof framework for finding a product or product line that’s GUARANTEED TO SELL.
In fact, none of the resources I provided will give you the reliable, concrete answers you need to turn your online store into a business.
Sure, you’ll be able to see what products are trending…
…but how do you know which of those products to choose from?
Do any of them tell you how many orders have been placed?
Or if it’s the best selling item on any Shopify store?
Don’t take the risk of guessing, make an informed decision based off of data, which is exactly what Cookie.io can provide you with.
The strategies I shared above are the same strategies that we’ve used for our own eCommerce stores – both dropshipping and print on demand…
… But then we noticed HOW MUCH TIME we were spending trying to validate products without any concrete evidence of selling potential…
… and that’s how Cookie.io was created.
A few Shopify store owners got together to create a tool that would spare more time to focus on SCALING a business instead of spending hours on weak product research.
We created an app that would load products based on certain metrics we set such as:
In addition to showing you popular products on various platforms (like Etsy), Cookie.io also provides you with in-depth training that lets you harness the same strategies we used to grow our online stores to $10,000 a month AND weekly interactive workshops from industry leading experts.
But before I get into the brevity of Cookie.io’s total functionality, let me show you how you can use the free resources mentioned above alongside our proprietary software to cut your product research time in half.
The Etsy Product Search tool allows you to see products that people are BUYING RIGHT NOW just from a simple keyword search!
Once the results have populated, you can filter them by:
This tool gives you a complete insight into what people are buying RIGHT NOW, allowing you to stay on top of current trends that shoppers WANT to buy.
Remember how I mentioned that sifting through every single Pinterest post to check the engagement was daunting?
Well, it doesn’t have to be.
In the Pinterest search tool, all you have to do is type in the “niche” + product that you’re looking for and the items with the highest engagement and pins will automatically load in the results!
You can narrow down results by the number of times a post has been saved, as well as the time frame that it’s been saved in, so you only view the most recent and current designs and products out there.
Just check out the dog necklace populated by Cookie.io
Clearly, 2,000 pins exceed the 700 pins in just a quick 30-second search, which gives more time to brainstorm your own designs instead of search for ideas from others.
Have you ever wondered what successful eCommerce stores are actually selling?
Like, the real Best Sellers?
Us too, which is why we created the Top Seller Reveal tool – the tool that exposes the top-selling products within ANY Shopify store.
Not only can you use this tool to find products people are buying…
… but you can use it to compete for pricing, supercharge your product descriptions, or find a similar rival product that solves more consumer pain points.
All you need is a Shopify URL.
Don’t know any profitable Shopify stores off the top of your head?
Myip.ms is a database that hosts every single active Shopify store.
The stores are sorted by traffic, starting with the stores that receive the most.
Use it alongside our Reveal Top Sellers tool to get instant access to the top-performing Shopify stores best products!
All you have to do is:
Raise your hand if you’ve ever felt threatened by the number of products on AliExpress.
Even by the number of similar products sold by different suppliers with no distinguishable differences…
Our AliExpress Search tool is the bread and butter of Cookie.io
It lets you filter through the useless products and reveals products that will sell based on metrics such as ratings and number of orders – which are the two top indicators of a products selling potential.
We’re going to use the dog necklace Pinterest example for two reasons:
1. First and foremost, open up the AliExpress Searcher tool in Cookie.io
2. Enter a simple keyword into the search field
3. We’re looking for products that are proven to sell, so set the minimum order field to 1000
4. Hit “Search”…
And there you have it!
The very first result is a paw print necklace that has had 3,242 orders!
Not to mention, it’s only $0.80 per unit, which could easily be resold at $25.00 minimum.
You can even further your research by comparing prices to other suppliers and viewing the item on other Shopify stores that are selling this product!
Flipping NUTS, right?
You can then use our Reveal Top Sellers tool to see what the stores top sellers are.
Everything within Cookie.io works together to provide thorough product validation process.
I’m not trying to brag, but Cookie.io users don’t tell us that it’s the most robust product research tool for nothing.
In addition to our powerful software, you also get access to our revolutionary $10K a month Shopify training and weekly interactive workshops put on by eCommerce Experts
This 5-part training takes you through building a store from the ground up all the way to scaling it and turn profits as quickly as possible.
This training includes the EXACT strategies we used to scale our Shopify store to $10K a month in just 30 days.
In this training you’ll learn everything from:
Your membership includes live training sessions 2-4X a month with industry-leading experts who provide insights to the always changing eCommerce landscape.
These training hosts include SMART CEO Devin Zander and CCO Matt Schmitt, as well as Demetris Skiadas, Nehal Kazim, and yours truly.
In these weekly trainings, you’ll get FREE access to million-dollar business tactics, custom tailored store critiques, unlimited answers to questions you have, and advertising insights.
Typically to get access to Expert Sessions like these you’d have to pay AT LEAST $200.00 Per Session… but with Cookie.io, you get access to every single workshop through your monthly membership.
Cookie.io is normally $67 a month…
… HOWEVER, if you sign up today, you can get started for only $1 and locked into our 33% off startup special.
So, instead of paying $67 a month, for just $47 a month you can get access to our proprietary software, $10K a month Shopify training, and weekly interactive workshops indefinitely.
Patricia is a self-proclaimed dog enthusiast who also happens to spearhead the content marketing efforts at SMART Apps. When she’s not petting dogs or writing about the industry insights, you can find her on a yoga mat or reading anything that feeds her bibliophilic needs.