Okay so if you haven’t seen part 1 yet I need you to slow your roll, click here and watch part 1… Or our dog Brutus will hunt you down and just make you play fetch with him for no less than 37 hours straight
Alright cool, so if you’re reading THIS PART of the text that means either
So today what we’ll be discussing are the type of ads you should be running to allow your pixel to collect as much data as possible as QUICKLY as possible which is important. Because the quicker you can collect data, the quicker your ads will optimize and the quicker you’ll see results (and much more of them)
So our formula goes likes
View Content (VC) -> Add To Cart (ATC) -> Purchase (PUR)
The reason we start off with view content is that it’s literally going to send as many people as possible to our website who are at least INTERESTED IN OUR CONTENT which will allow us to collect as much data as humanly possible
And because of that, we should actually get more ATC fires than we would if we ran an ATC Objective ad and the reason for that is because the ATC audience is MUCH SMALLER than the VC Audience and since we don’t have much ATC data yet… Our pixel doesn’t serve that many people with ads and when it does it’s outrageously expensive
So with a larger pool, cheaper clicks starting off with VC is pretty much a no-brainer to us
And then once we reach 100 ATC pixel fires we’ll duplicate our adset and start running ATC ads
Then once we reach 100 PUR pixel fires we’ll repeat the process, duplicate our adset and start running with the PUR objective
So, watch the video and it’ll explain it all to ya!
Enjoy and make sure you COMMENT BELOW!
Learning is my passion. I founded the company SMART Apps in 2015 while on a trip to Austin, Texas. I ran my own eCommerce store and hated all the app options that were presented to me. So, I did what any sensible person would do… Start my own app company! Woo! And I found the app business to be so exciting and impactful on other’s lives I decided to make it my full-time gig. My hobbies include learning just about as much as I possibly can, golfing, petting dogs, marketing and creating amazing brands and cultures for you and our team to enjoy