Okay so if you haven’t seen part 1 yet I need you to slow your roll, click here and watch part 1… Or our dog Brutus will hunt you down and just make you play fetch with him for no less than 37 hours straight
Alright cool, so if you’re reading THIS PART of the text that means either
So today what we’ll be discussing are the type of ads you should be running to allow your pixel to collect as much data as possible as QUICKLY as possible which is important. Because the quicker you can collect data, the quicker your ads will optimize and the quicker you’ll see results (and much more of them)
So our formula goes likes
View Content (VC) -> Add To Cart (ATC) -> Purchase (PUR)
The reason we start off with view content is that it’s literally going to send as many people as possible to our website who are at least INTERESTED IN OUR CONTENT which will allow us to collect as much data as humanly possible
And because of that, we should actually get more ATC fires than we would if we ran an ATC Objective ad and the reason for that is because the ATC audience is MUCH SMALLER than the VC Audience and since we don’t have much ATC data yet… Our pixel doesn’t serve that many people with ads and when it does it’s outrageously expensive
So with a larger pool, cheaper clicks starting off with VC is pretty much a no-brainer to us
And then once we reach 100 ATC pixel fires we’ll duplicate our adset and start running ATC ads
Then once we reach 100 PUR pixel fires we’ll repeat the process, duplicate our adset and start running with the PUR objective
So, watch the video and it’ll explain it all to ya!
Enjoy and make sure you COMMENT BELOW!
When you update your conversion objective, are you creating a new adset with the same audience? Or simply editing the existing add set and updating the campaign objective?
Wow, I have never heard of this kind of ad process. Seems like a valuable ifformation even if I have little struggle with a ad set up. I hope that it will work.
I’ve read lots of these blogs posts over the past few days since i launched my new shopify store, really good information IF you have the traffic, i’m just not getting the traffic, i have done £80 in adverts over the past couple of days but i’m just not getting the hits, i think i have got a good niche. vegan-wear-uk targeting jewellery et. i need some help.
Now I understand it better. Hope the shingles are gone. Thanks
Awesome info! Been running an ad and optimizing for view content. Now, how long does it usually take to get 100+ atc pixel fires?
Love the video guys..quick question is there a stage at which u switch or duplicate to custom conversion for a particular product?
Thank you for the great video!
I’m a new facebook advertiser, I have some question about your video:
When you run a vc ad and get 100 act, you duplicate the ad set and start running atc ad, so why don’t you just modify the vc ad sets to atc ad sets?
Is there any difference between directly modify the vc ad set and duplicate the vc ad set to run atc ad set? Do these two ways affect the optimization
of pixel differently?
Hello! Great video! I opened my store almost 3 months ago and I am clearly making something very wrong. 78 atc and only 20 sales (out of which, 6 are my own to test the flow or family members out of pity ????).
Spent over 800$ on ads.
Getting a bit frustrated. I am in a competitive yet passionate niche: dog lovers.
I don’t seem to get enough vc to move up the sales funnel ladder.
In your opinion, how much should we spend on an ad before deciding to stop it? Can you talk a bit about the statistics? I am always afraid that I cut my ads way too soon. I don’t think I spent more than 50 Euro on a single ad. I have tried different targeting strategies and I see other shops being pretty successful with products I carry (and tried to sell, with no success).
I need some help ????????
Thank you Zander for this wonderful tips. I have 2 questions related. Really hope you can reply back.
1. What budget do you start with and how do you increase the budget? Like 50% increment every 5 days?
2. Do you do Ads PPE or only Video Ads?
Thank you in advance
Great video, very informative! Just so I get it right, after the first 100+ pixel data, Do i retarget those who have visited my site/ATC using conversion obj, then after 100+ purchases pixel data, I run retarget using purchase obj? Thanks. 😀
Hey Shingles Devin Ross!
Awesome Video! Part of the H-Com familia here. This video makes more sense now. Been running conversion ads on a new store! Gonna pause all ads and start at VC first now. Thanks a whole heep! Btw, email me if you wanna learn how to help that Shingles u have.
How much of a daily budget should we start with VC?.
First off thanks for the detailed breakdown of the pixel maturation process. There’s a lot of conflicting information out there and it’s incredibly easy to become confused without any real clear direction to head in.
Following this process I’ve seen my store actually start making sales now which is pretty exciting.
My question is once you have reached the 100 pixel fires per week for the different objectives and you are ready to switch over to the next level up, after you duplicate the ad and change the optimization objective do you kill the original ad?
Let’s say if you were from Content View optimization to an Add To Cart optimization.
Do you clone and kill?
Do you leave it running?
Thanks in advance.
What is the target size for the audience you should go when just starting a VC ad? Is 400,000 okay or can go higher?
Thanks for this detailed information. At the moment I am into deep ecommerce research and really happy with your stuff. Thx again, will sure be joining the club soon. Good job.
Glad you enjoy it, Ben!
Thanks for the great video Devin.
One question if you could reply I would really appreciate it.
Once I reach 100 View Content conversions do I either:
A – Go into my advert and change it from View Content to an Add to Cart conversion. Then once I got 100 Add to Cart conversions go into the advert and change it from an Add To Cart to a Purchase conversion.
B – Duplicate the VC advert and select the new one as Add To Cart and stop the original VC advert. And do the same thing once I get 100 ATC conversions etc etc
Thanks for your time
Once you reach 50 ATC fires (it’s been updated by FB’s own algorithms) you can duplicate the ad set and switch the new one to ATC
Great info- I started from scratch and jumped right to optimizing for Purchase. I just launched a store two days ago. Should I change existing ads’ conversion to VC or just on new ad sets?
You should try both if you can
Great stuff! So glad I found your company. Really learning a lot.
Question after you have enough VC or ATC pixel fires you duplicate the ad and change the objective and do you keep the original ads running for VC and ATC?
If they’re profitable yes, why stop them 🙂
What is your definition of profitable? Still bringing in 100+ VC or ATC?
It means you’re making money. At the end of the day, you should still be making sales with view content ads, ATC ads & PUR ads
Do you ever do PPE ads? Or just start with VC?
Never PPE ads
Awesome video. I read some other tutorials that we should run one ad for at least 3 days, start with $5. You said we should get 100 VC, then 100 ATC and then Purchase. So do you mean 100 for 1 ad/product or total of many ads in one pixel? I often run 1 ad for 3 days but get not much VC. What do you suggest? Run more days or move to another product? Thanks so much
Just keep testing new things, don’t try something that isn’t working for more than 5ish days
I a little confused on the duplicate our adset and start running with the PUR objective, if i receive 100 pixl fires on add to cart, why can’f i just change the pilx setting to Purchase, i dont understand what you mean by duplicate ad set.
Ad sets are within the ad campaigns
If you change the objective of an ad it’ll cause it to re-optimise and then you’ll lose all sales from the ad
It’s much better to let a profitable ad keep running and just duplicate it while you test out the new objectives
Thank you for the great information!
Does this apply to all newly started adsets or should I start at purchase conversion all of the time on all adsets once 100+ purchases a week are happening across all adsets in the niche?
This applies to your account in general, not adsets!
Thanks Devin! Again, great content!
Sorry about the Shingles. Get well soon!
Haha it’s all cured up!
47765 Tulip Pl
I signed up the other day Paid & $7.00 and $47.00 I have not received any sign on info
Hey Daniel, you’re in the wrong place (wrong company) please contact https://dripapps.com/support
I have tried to watch the video in both pt1 and pt2 using 2 browsers and neither show the video on the page. Are they on Youtube?
Hey Rick, they’re both working on our end they are on Wistia