Facebook Advertising Basics

They’re all over the news, and all over our newsfeed. Facebook ads have become the ‘must-have’ media buying tool for businesses worldwide. Earning the support of over 6-million businesses in 2018, Facebook’s advertising platform has been thriving. But, If you’re like most Facebook users, you probably aren’t completely clear on...

If you’re one of the 2 billion Facebook users, then you know just how much advertising permeates the social platform. But, most of us only see the tip of the iceberg when it comes to the advertising platform. Let’s take a quick look at some facts. Facebook has 2.2 billion...

After learning about the basics of Facebook Ads in the previous chapters, your brain is probably buzzing with the possibilities, and you are no doubt ready to jump right into your ads manager! But before we get started creating your first winning ad campaign, we need to get some groundwork...

You may have heard of the Facebook Pixel, but are you aware of the extent of its role? It plays an important one in the success of your store. In a nutshell, the Pixel is a snippet of code that’s placed on your site. It helps you track, record, and...