Blog - Skup

Shopify Store Design – How To Design A Shopify Store That Actually Makes Sales!

The design of your Shopify store can encourage thousands of dollars in revenue each day, or it can send your visitors running for the hills. Designing your store is a critical step during store set up, and it’s equally important to stay on top of its trends. You don’t need any fancy graphics, or thousands of…

6 years and 4 months ago

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"Keeping It Simple" the shortcut to 10K

Insider knowledge that will get you to where you need to go with your store.

5 min read

4 Customer Retention Strategies You Need To Boost Sales & Churn Profits

“It’s cheaper to get current customers to purchase than it is to acquire a new one.” I bet you’ve heard this phrase repeatedly. It’s an absolute truth for online businesses, especially in the eCommerce industry where clicks and conversions always increase the overall cost of acquisition. Taking care of your loyal customer base will boost…

6 years and 5 months ago

11 min read

Making the Decision – Niche vs. General Store

Choosing between a niche store and a general store will be one of the first decisions you will make as a new Shopify store owner. And making that decision isn’t as straightforward as some may think, especially for someone new to eCommerce. Well, after reading this article, your polarizing and conflicting decision making will come…

6 years and 5 months ago

6 min read

Review: How Skup Helped This Stay-At-Home Mom Create A $26,000/Month Business

In June of 2018, Jennifer reached out to me for the first time. She asked if I could check her store to make sure it was optimized for sales. She was creating her first Facebook ad and wanted to make sure her store was ready for traffic. Flash forward 3 months and a few messages…

6 years and 6 months ago

9 min read

The Beginners Guide To Email Marketing

Although we’ve had great digital communication advancements, there’s one reigning champ. Email. In fact, according to Marketing Sherpa, 72% of consumers prefer to communicate with businesses through email. In addition, email marketing is the most cost-effective way to directly communicate with customers, send them promotions, and make sales. For those skeptics that don’t believe customers…

6 years and 6 months ago

9 min read

Review: How This Skup Student Went From Making $0 to $30,000/Month In 6 Short Months

Focus and perseverance are two traits that should never lack in an entrepreneur, and this month’s SMART Spotlight, Brendon Archuleta, proves how essential those two traits are. Brendon started his entrepreneurial journey back in September 2018. In the 10 short months that he’s run his Shopify store, Brendon has already experienced the tumultuous highs and…

6 years and 7 months ago

11 min read

The Ultimate Guide To Copywriting For eCommerce

We’re 19 years into the digital revolution of advertising. Which means that companies have easier access to place their ads in front of wider audiences, at a cheaper cost. Consequently, people have learned to adapt and selectively filter through the bombardment of ads they’re subjected to – making it harder for ads to stand out…

6 years and 7 months ago