Facebook Campaign Budget Optimization Ads (CBO) A $188,076.00 Case Study
Devin Zander 5 years and 2 days ago
10 min read
If you use Facebook as a marketing platform, you must know about campaign budget optimization. If you don’t, then it’s best to familiarize yourself with it now. Campaign budget optimization is the future of Facebook advertising; what you know now about running ads on Facebook will be irrelevant in the coming months. You’re going to…
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The New Face of Ads Manager. Advertisers were given a great gift by Facebook on September 12th –the merging of Power Editor and Ads Manager into a single offering. The result? A much more user-friendly experience. Power Editor has been laid to rest. Facebook announced, “We’re always looking for ways to make advertising on Facebook…
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7 years and 4 months ago
Free eBook
"Keeping It Simple" the shortcut to 10K
Insider knowledge that will get you to where you need to go with your store.
For E-commerce sites, like Shopify, you can increase your revenue by offering your customers up-sell opportunities. Up-sell should not be confused with cross selling which is when you encourage customers to buy products that go well with their purchase. For example, if you just bought a tent, a good cross sell might be a sleeping…
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7 years and 4 months ago
In a previous post, we touched on the power of the Facebook pixel for your retargeting efforts, but in this article let’s unpack another of its strengths –creating lookalike audiences. But before we leap into the marketer’s bliss realm of video, email, page like and conversion lookalike audience building, let’s brush up on our basic…
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7 years and 4 months ago
Facebook tells us (well, Mark says) that we spend an average of 50-minutes a day on a Facebook property. That is quite a lot of time especially when you put “average” in front of it because that means there are many more Facebook gluttons out there consuming social media content for many more hours. We’re…
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7 years and 4 months ago
Doing any email marketing on your store…? Well, I’m assuming you said no and I’m not surprised. It’s not taught very often (even though every single large eCommerce brand in the world does it) So today, we’re going to show you how we took a campaign that made $2,500.00 Profit and then re-did it with…
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7 years and 5 months ago
How Simple Adjectives Can Instantly Double Your Sales. Don’t Know What An Adjective Is? Time To Learn & EARN! Okay so, truth be told… I really didn’t plan on ever writing a blog post again. I enjoy VLOGs too much, they’re easy & I love the quality/how personal it is being on video However, I made…
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7 years and 5 months ago
Okay so if you haven’t seen part 1 yet I need you to slow your roll, click here and watch part 1… Or our dog Brutus will hunt you down and just make you play fetch with him for no less than 37 hours straight Alright cool, so if you’re reading THIS PART of the…
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7 years and 5 months ago