how to calculate break even roas Archives

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Facebook Campaign Budget Optimization Ads (CBO) A $188,076.00 Case Study

Devin Zander 5 years and 11 months ago

10 min read

If you use Facebook as a marketing platform, you must know about campaign budget optimization. If you don’t, then it’s best to familiarize yourself with it now. Campaign budget optimization is the future of Facebook advertising; what you know now about running ads on Facebook will be irrelevant in the coming months. You’re going to…

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20 min read

How to Calculate Break Even ROAS for Profitability

Stop guessing with your ad spend. It's time to start engineering profit. The absolute simplest way to figure out your break even ROAS is with this formula: 1 ÷ Gross Profit Margin. This single number is your financial North Star—it tells you the exact point where your ad campaigns stop losing money and start making…

December 22, 2025

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