Direct-to-consumer e-commerce reached $239.75 billion in the U.S. in 2025, or 19.2% of total retail e-commerce (Swell statistics). That scale matters for POD apparel because it proves the channel is no longer a side experiment. It's a real operating model for brands that want control over pricing, storytelling, and the customer relationship. For print-on-demand founders,…
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July 28, 2026
